--- title: "VIX: Canciones — case study | New Discovery Agency" description: "Canciones brought artists, fans and a live studio into one music-interview format made for streaming audiences." url: https://newdiscovery.agency/case-studies/canciones-vix/ language: en --- Growth Tourism & Entertainment # VIX: Canciones A more intimate artist format helped VIX turn music interviews into participatory studio experiences with fans in the room and online. ![VIX: Canciones logo](https://newdiscovery.agency/assets/case-logos/vix-canciones.png) VIX: Canciones Music-interview content series produced with VIX for a large US Hispanic entertainment audience. Industry [Tourism & Entertainment](https://newdiscovery.agency/industries/b2c/) Business Unit Growth Market US Hispanic entertainment audiences Engagement Music-interview series production and live fan interaction Services Delivered Full Production Script Development Talent Coordination Casting Editing Motion Graphics 3 featured artist sessions Live + Remote fan participation Miami studio production [Back to Case Studies](https://newdiscovery.agency/case-studies/) Overview After earlier VIX collaborations, NDA was brought back to help create a more intimate artist-interview format built around stronger fan interaction. The raw English markdown describes [VIX](https://vix.com/es-es/ondemand) as one of the world's largest video publishers, with a major US Hispanic audience and billions of monthly views. For _Canciones_, the goal was not just another interview show. It was a more personal space where artists could share stories behind their music while fans participated both in-studio and remotely. NDA handled full production responsibilities, from script development and casting to logistics, talent management, and post-production. The project fits naturally with other entertainment work such as [VIX: Artista Destacado](https://newdiscovery.agency/case-studies/vix-artista-destacado/), but pushed further into audience interaction and artist storytelling. The Challenge ## Make music interviews feel more human, _participatory, and memorable._ The series had to do more than stage celebrity conversations. It needed to create a format where fans felt included and each artist still retained their own tone and identity. That required more production precision than a simple talk format. Guest coordination, audience management, studio flow, and artist-specific creative choices all had to work together without making the experience feel overproduced. The Approach ## Build a flexible studio format with _audience participation and artist-specific moments._ The raw source highlights three representative sessions. Juan Magan's episode brought DJ students into the audience so the conversation could become part performance, part mentorship. Paty Cantu's episode included both in-studio fans and Hangout participants from around the world. David Bisbal's appearance recreated a mini version of _The Voice_, again involving fan clubs remotely. Production took place in major Miami studios including Showbusiness Studio Miami, Miami Film Studios, and Noisematch Studios. NDA managed the entire production chain, including scripts, catering, casting, talent needs, logistics, editing, motion graphics, visual effects, and audio. Behind the Scenes ## Here the BTS is not secondary decoration. _It is evidence that NDA built a fan-facing studio experience around the artist._ - ![David Bisbal Canciones behind-the-scenes monitor framing](https://newdiscovery.agency/assets/case-media/canciones-vix/david-bisbal-bts-monitor.jpg) Monitor and set framing show how the production balanced performance energy with tight visual control. - ![David Bisbal interview and performance setup with audience in the studio](https://newdiscovery.agency/assets/case-media/canciones-vix/david-bisbal-bts-performance.jpg) This wider setup clarifies that the format was part interview, part live interaction, and part performance environment. - ![Studio-wide behind-the-scenes view of the David Bisbal session](https://newdiscovery.agency/assets/case-media/canciones-vix/david-bisbal-bts-stage.jpg) The full set view makes the production footprint visible, from audience placement to camera position and talent blocking. - ![David Bisbal session with piano and crew during production](https://newdiscovery.agency/assets/case-media/canciones-vix/david-bisbal-bts-piano.jpg) This frame captures the looser, music-led side of the format that helped the episode feel more like an experience than a formal interview. - ![David Bisbal with NDA team behind the scenes](https://newdiscovery.agency/assets/case-media/canciones-vix/david-bisbal-bts-team.jpg) Team-side BTS matters in artist work because it makes the client-talent proximity visible instead of abstract. Slide 1 of 5 Results & Impact ## A richer artist format that gave VIX _more interaction than a standard interview series._ 3 featured artist sessions the format adapted across different talent personalities and fan communities Live + Remote fan participation in-studio audiences and Hangout connections widened the sense of access Miami studio production high-control production environments supported polished delivery across episodes The published matrix frames the result as a new standard for artist interaction in branded content. In practical terms, _Canciones_ gave VIX a more engaging interview property, one where artist stories, fan presence, and production value reinforced each other. That kind of format matters in entertainment media because emotional access is often what keeps the audience watching. Capability Signal ## What this engagement reveals _about NDA capabilities._ This case shows NDA's ability to run end-to-end entertainment production while keeping the final experience audience-aware and talent-sensitive. It required both logistical control and creative flexibility. For media brands and publishers, that combination is what turns a shoot into a repeatable content property rather than a one-off segment. Video Library ## Three artist cuts, _Juan Magán, Paty Cantú and David Bisbal._ Related Case Studies [ Media & Entertainment ViX: Artista Destacado | NDA Case Study NDA helped ViX create artist-centered interview productions that combined talent personality, creative set design, and fan-facing interaction. Read ](https://newdiscovery.agency/case-studies/vix-artista-destacado/) [ Sports & Entertainment Union Promotions | NDA Case Study Identity, event graphics, social, streaming support and boxer photography built a fight-promotion brand from scratch. Read ](https://newdiscovery.agency/case-studies/union-promotions/) [ Healthcare SEISA | Growth Case Study SEISA gained a stronger web foundation, clearer service architecture, and a more authoritative search-facing content system. Read ](https://newdiscovery.agency/case-studies/seisa/) ## Related questions What is after-hours lead capture? It is the process of answering, acknowledging, and routing leads that come in after the office is closed so the business does not lose the opportunity overnight. What is AI automation in the context of industrial marketing and revenue operations? AI automation in industrial marketing means using AI-powered systems to handle the repetitive, time-sensitive, and data-heavy tasks in the marketing and sales process — lead response, qualification, follow-up sequencing, pipeline data hygiene, and reporting — without manual intervention. The goal is to make the revenue operation run faster and more consistently without adding headcount. 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