--- title: "Dufry — case study | New Discovery Agency" description: "Promotional cruise-retail video that made onboard luxury shopping feel aspirational for Dufry's passengers." url: https://newdiscovery.agency/case-studies/dufry/ language: en --- Growth Tourism & Entertainment # Dufry Creative promotional video helped Dufry present luxury cruise retail as part of the travel experience rather than an afterthought. ![Dufry logo](https://newdiscovery.agency/assets/case-logos/dufry.png) Dufry Global travel-retail company with decades of experience serving high-traffic shopping environments, including luxury cruise lines. Industry [Tourism & Entertainment](https://newdiscovery.agency/industries/b2c/) Business Unit Growth Market Cruise retail / travel audiences Engagement Promotional video production for luxury cruise retail Services Delivered Creative Direction Video Production Brand Storytelling Elevated shopping perception Luxury environment framing Stronger passenger appeal [Back to Case Studies](https://newdiscovery.agency/case-studies/) Video Gallery ## Cruise-retail video playlist _showing the range of content built for Dufry._ Dufry playlist Playlist of cruise-retail video content produced for Dufry. Overview Dufry needed promotional content that could present onboard retail as part of the luxury cruise experience, not just as a transactional add-on. Dufry brought NDA into a project focused on its luxury cruise lines, where the retail environment had to feel aligned with the broader premium atmosphere of the voyage. In that setting, simple product footage would not have been enough. The content needed to make shopping feel desirable, seamless, and experience-driven. The engagement fits the kind of work handled by [Growth](https://newdiscovery.agency/growth/): visual storytelling and production designed to strengthen how a brand is perceived in a specific commercial environment. The Challenge ## Promote cruise retail in a way that felt _aspirational rather than purely transactional._ Luxury-travel audiences respond to atmosphere, not just offers. Dufry needed video content that could frame onboard retail as part of the premium passenger experience while still communicating enough commercial value to support sales. That required careful tone control. If the work leaned too hard into straightforward retail promotion, it would clash with the emotional logic of the cruise environment. If it leaned too far into lifestyle imagery, the shopping value would disappear. The Approach ## Use video to connect product, place, _and the feeling of the journey._ NDA approached the project as a storytelling problem rather than a simple promotional deliverable. The production work emphasized the atmosphere of the cruise setting and shaped the shopping experience as part of a broader premium narrative. That made the content more useful commercially. Instead of isolated retail messaging, Dufry gained a promotional asset that aligned more naturally with the expectations of a luxury-travel audience. Results & Impact ## Promotional content that supported _a more premium retail perception._ Elevated shopping perception retail was framed as part of the cruise experience Luxury environment framing the tone aligned with premium passenger expectations Stronger passenger appeal the content made the offer more inviting and experiential The project gave Dufry a stronger visual way to communicate the value of its luxury cruise retail presence. By linking the shopping environment to the experience of travel itself, the content created a more persuasive and more premium market impression. This kind of execution also reflects NDA's ability to work across tourism, hospitality, and entertainment contexts where the emotional frame of the audience matters as much as the underlying offer. Capability Signal ## What this engagement reveals _about NDA capabilities._ This case shows NDA's ability to build commercial content that respects context. The team was not just producing visuals. It was shaping how the offer should feel inside a luxury environment where perception drives interest. That kind of framing is especially important in travel and experiential categories, where conversion starts with emotion long before it ends in a purchase. Related Case Studies [ Sports & Entertainment Union Promotions | NDA Case Study Identity, event graphics, social, streaming support and boxer photography built a fight-promotion brand from scratch. Read ](https://newdiscovery.agency/case-studies/union-promotions/) [ Healthcare SEISA | Growth Case Study SEISA gained a stronger web foundation, clearer service architecture, and a more authoritative search-facing content system. Read ](https://newdiscovery.agency/case-studies/seisa/) [ Professional Services AI-ONE Deployment | Growth Case Study NDA rebuilt a fragmented acquisition stack into one AI-ONE-powered system, improving pipeline quality while reducing reporting and attribution noise. Read ](https://newdiscovery.agency/case-studies/ai-one-deployment/) ## Related questions What is after-hours lead capture? It is the process of answering, acknowledging, and routing leads that come in after the office is closed so the business does not lose the opportunity overnight. What is AI automation in the context of industrial marketing and revenue operations? AI automation in industrial marketing means using AI-powered systems to handle the repetitive, time-sensitive, and data-heavy tasks in the marketing and sales process — lead response, qualification, follow-up sequencing, pipeline data hygiene, and reporting — without manual intervention. The goal is to make the revenue operation run faster and more consistently without adding headcount. How does an AI chatbot qualify leads differently than a lead form? A lead form collects fields. An AI chatbot conducts a conversation — asking follow-up questions based on what the prospect says, clarifying vague responses, and routing the conversation based on what it learns. A chatbot can uncover the use case, timeline, and budget in a natural exchange that a form can't replicate; it also handles the conversation at any hour without wait time. What CRM workflows benefit most from AI enhancement in a B2B sales organization? Lead scoring (AI models that weight behavior and firmographic signals rather than static rules), deal risk detection (identifying stalled deals before they go cold), contact data enrichment (automatically filling missing firmographic fields from external sources), follow-up sequencing (AI-triggered outreach based on deal stage and last activity), and sales call summarization (AI-generated CRM notes from call recordings). What is funnel optimization in industrial B2B marketing? Funnel optimization is the systematic process of identifying where potential buyers are dropping out of your marketing and sales process and improving those stages to move more of them forward. In industrial B2B, where sales cycles are long and stakeholder groups are complex, the most common drop-off points are at first qualification, during technical evaluation, and at the proposal stage — each requiring different interventions. What systems does AI-ONE integrate with? AI-ONE integrates with CRM platforms (including HubSpot, Salesforce, and GoHighLevel), email and SMS messaging systems, AI voice platforms, calendar and scheduling tools, and website forms and chat. The integration scope is scoped to each deployment — but the design principle is that every lead source feeds into one system, not separate ones. [See all FAQs →](https://newdiscovery.agency/faqs/) Focused Partnerships ## Results like this _start with a conversation._ If your organization is ready to build this properly, the next step is a conversation about scope, goals, and fit. [Start an Engagement](https://newdiscovery.agency/how-we-work/) We respond directly to serious inquiries.