--- title: "Juarez Aumentada | Innovation Case Study | New Discovery" description: "How an augmented-reality cultural platform became a permanent public installation in Ciudad Juárez." url: https://newdiscovery.agency/case-studies/juarez-aumentada/ language: en --- Innovation Culture | Education # Augmented reality as civic infrastructure — from city capture to permanent exhibition. Juarez Aumentada started as a cultural AR platform documenting monuments and plaques across Ciudad Juarez, then expanded into a permanent kiosk experience inside La Rodadora Museo Interactivo. ![Juarez Aumentada logo](https://newdiscovery.agency/assets/case-logos/juarez-aumentada.png) Juarez Aumentada A civic and cultural technology initiative supported by public and private partners to preserve and activate local history. [Visit client website](https://juarez.aumentada.io/) Industry [Culture | Education](https://newdiscovery.agency/industries/b2c/) Business Unit Innovation Market Mexico · Civic culture · Public education Engagement AR platform development · Exhibition extension · Completed Services Delivered Augmented Reality Experience Design Volumetric Capture Spatial Content Production Museum Installation Support Public-Facing Interactive Systems Browse Related Case Studies [Augmented Reality](https://newdiscovery.agency/case-studies/?unit=innovation&tags=ar) 40 monuments captured 20 historic centres 60 heritage sites documented in total 1 permanent museum kiosk [Back to Case Studies](https://newdiscovery.agency/case-studies/) Mentions & Resources ## Public references connected _to the project’s evolution._ [ Project platform Juarez Aumentada Official platform Live project site Open link ](https://juarez.aumentada.io/) [ Government recognition EKA Naweame highlights the project as a national example Gobierno del Estado de Chihuahua Funding and recognition context Open link ](https://chihuahua.gob.mx/contenidos/eka-naweame-es-ejemplo-nacional-en-financiamiento-de-proyectos-culturales) [ Press coverage Juárez Aumentada: app mostrará monumentos y centros históricos de Ciudad Juárez Noro Launch scope: 40 monuments and 20 historic centres Open link ](https://noro.mx/cultura/juarez-aumentada-app-monumentos-ciudad-juarez-chihuahua/) [ Press coverage Buscar, crear y preservar identidad y cultura fronteriza a través de tecnología Norte Digital Reports the app would contain 40 monuments and 20 historic centres Open link ](https://nortedigital.mx/buscar-crear-y-preservar-identidad-y-cultura-fronteriza-a-traves-de-tecnologia/) [ Press coverage Presenta Estado aplicación Juárez Aumentada La Opción de Chihuahua State presentation of the app, October 2023 Open link ](https://laopcion.com.mx/juarez/presenta-estado-aplicacion-juarez-aumentada-20231030-445332.html) Overview Juarez Aumentada began as a cultural [AR system](https://newdiscovery.agency/innovation/augmented-reality/) designed to make local history easier to encounter, explore, and teach through contemporary interfaces rather than static reference formats alone. NDA built the first phase around the capture of **40 monuments** and **20 historic centres** in Ciudad Juarez, translating them into an interactive educational layer for mobile exploration. That original scope created a usable public interface for heritage, not just a digital archive. Over time, the project expanded into a broader civic-history system documenting about **60 heritage sites** — 40 monuments and 20 historic centres ([Noro](https://noro.mx/cultura/juarez-aumentada-app-monumentos-ciudad-juarez-chihuahua/), [Norte Digital](https://nortedigital.mx/buscar-crear-y-preservar-identidad-y-cultura-fronteriza-a-traves-de-tecnologia/)) — and ultimately evolved into a **permanent kiosk installation at La Rodadora Museo Interactivo**. That progression matters because it shows the work surviving beyond launch and becoming part of a standing public exhibition. The Challenge ## Preserve local memory. _Make people interact with it._ The problem was not simply documenting cultural sites. Ciudad Juarez needed a more engaging way to connect residents, students, and visitors with monuments, commemorative plaques, and historical spaces that often remain invisible in daily life. A static informational layer would have preserved facts without changing behavior. The system needed enough clarity and technical stability to support learning in the field, while also remaining adaptable for institutional use in a museum environment. The Approach ## Capture the city first. _Then build for repeatable public use._ Innovation structured the project as a real operating system for civic storytelling. The first phase focused on volumetric capture, content structuring, and mobile experience design across the initial set of monuments, plaques, and historic buildings. Support from BRP and the EKA Naweame program helped create institutional backing, but the technical challenge remained in the product itself: the work had to feel educational, accessible, and durable. That operating logic made it possible to extend Juarez Aumentada beyond a launch moment. Instead of rebuilding from scratch, the platform could be adapted into a museum-facing kiosk experience that gave the project a longer life inside La Rodadora. The broader deployment lesson is explored in \[Augmented reality as civic infrastructure\](https://newdiscovery.agency/insights/augmented-reality-civic-infrastructure/), where this case functions as the concrete implementation example. Field Evidence ## The platform mattered because it moved _from capture to public interface._ - ![Juarez Aumentada Cultura Conectada presentation](https://newdiscovery.agency/assets/case-media/juarez-aumentada/juarez-aumentada-cultura-conectada.jpg) The Cultura Conectada presentation frame shows the work grounded in a real civic-learning context instead of existing only as a speculative technology concept. - ![Juarez Aumentada augmented reality bust](https://newdiscovery.agency/assets/case-media/juarez-aumentada/juarez-aumentada-ar-bust.png) The monument overlay demonstrates how public sculpture was translated into an interactive educational object people could actually explore. - ![Juarez Aumentada augmented reality memorial](https://newdiscovery.agency/assets/case-media/juarez-aumentada/juarez-aumentada-ar-memorial.png) The memorial reconstruction makes the broader ambition clearer: this was not a one-object demo, but a system for presenting urban memory through immersive interaction. Slide 1 of 3 Video Archive ## The public record now extends _beyond the original launch._ Playlist including project materials and the later kiosk-stage evolution now tied to the permanent exhibition presence at La Rodadora Museo Interactivo in Ciudad Juarez. Results & Impact ## A cultural technology project _that kept compounding in public._ 40 + 20 monuments and historic centres in the original capture phase the first usable scope of the AR system 60 heritage sites documented in total the launch scope reported by regional press 1 permanent museum kiosk inside La Rodadora Museo Interactivo The strongest signal in this case is not novelty. It is continuity. Juarez Aumentada proved that immersive technology can function as civic infrastructure when it is designed to survive beyond a launch campaign. The project moved from field capture to public education, from recognition and partner support to a permanent exhibition presence. That is a stronger outcome than a one-time AR activation because it demonstrates cultural durability. Capability Signal ## What this engagement reveals _about Innovation._ This case shows Innovation operating beyond commercial demo work. The team combined immersive production, content system design, and public-facing deployment into a format capable of serving culture, education, and exhibition goals at the same time. That is the real capability signal: not AR as spectacle, but immersive technology translated into a lasting public experience. Related to this project [ Press coverage Juárez Aumentada went out to the community centres A Cultura Conectada press conference and a round of community-centre visits took Juárez Aumentada out to the city in November 2023. Read ](https://newdiscovery.agency/news/juarez-aumentada-en-rueda-de-prensa-cultura-conectada-y-centros-comunitarios/) [ Feature El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Read ](https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/) [ Partnership BRP backed Juárez Aumentada's augmented reality work BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres. Read ](https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/) ## Related questions What is the difference between augmented reality and mixed reality for enterprise use? Augmented reality overlays digital content on the physical world through a screen or visor — the physical environment is not affected by the digital layer. Mixed reality creates a deeper fusion: digital objects can interact with and anchor to physical surfaces, enabling more complex collaboration and data visualization scenarios. For most field operations and training use cases, AR is sufficient; MR adds value when the interaction between digital and physical needs to be bidirectional. What industries benefit most from augmented reality in field operations? Manufacturing (assembly guidance and quality control), energy and utilities (field inspection and maintenance), construction (as-built vs. design comparison), logistics (picking and sorting guidance), and aerospace and defense (complex systems maintenance). The common thread is complex tasks where the cost of error is high and the information a worker needs is currently disconnected from where the work happens. [See all FAQs →](https://newdiscovery.agency/faqs/) Focused Partnerships ## Results like this _start with a conversation._ If your organization is ready to build this properly, the next step is a conversation about scope, goals, and fit. [Start an Engagement](https://newdiscovery.agency/contact/)