Some sources told us that by next year over 100 million consumers shop online or in-store using augmented reality (AR) as the advent of 5G promises to enhance the technology. It reminds me about brands using AR to show how the product is, like IKEA, L’OREAL, Sephora, or Timberland, and the list could continue but, we don’t have time to list all of them for you.
To stay on topic, according to exhaustive research, augmented reality (AR) and Virtual Reality (VR) technologies will be rolled up to 46% of retail stores by 2020. By meeting the increasingly demanding consumer expectations. By giving the possibility to take control of the fulfillment and return process for cross-channel execution. Consumers are progressively defining the value by the experiences they receive, as a result, retailers are turning to AR and VR to offer experiences in and out of the stores.
Today’s most prominent tech giants are driving forward to new and upcoming lines building smart, cognitive functional into their devices; Microsoft’s HoloLens, Facebook’s Oculus, Amazon’s Sumerian, and Google’s Cardboard (Apple plans to release a headset by 2021). And as the prices meet exponential advancements in VR/AR hardware, this disruptor is on its way out to the market and into consumers’ homes.
New technology development is the computer vision improvement that lets your smartphone rapidly understand what you see through the camera, allowing Augmented Reality objects to identify and label. Sounds familiar? Of course, it is your Facebook, Instagram, or Snapchat Filters; in case the last one is still alive.
For more scientific uses, Google’s machinery learning-enabled microscope, highlighting a cancerous tumor suspect growth as a pathologist, looking through the viewfinder. VR shows an increasingly intelligent virtual environment, as the cases in education where students can practice anything from construction, flights, or surgery without risks associated with real-world training. AR gives us information in real-time about objectives and tasks for best-practice. Walmart and the US Army are getting trained with immersive technologies!
In the entertainment industry, some significant developments are coming up in 2020 that will allow us to see real action at home through stand-alone headsets, incorporating powerful changes as low-powered wireless displays become widely adopted. VR developers will create more realistic and accurate simulations of our real world. By meaning more immersive experiences where you can’t distinguish between reality versus virtuality.
If you’re into adrenaline and speed, automobile manufacturers have plenty of other AI tech to dazzle us in the meantime powered by machine learning, Nvidia’s DriveAR platform uses a dashboard-mounted display overlaying graphics on camera footage from around the car, pointing out everything from hazards to historic landmarks along the way. Audi, Mercedes-Benz, Tesla, Toyota, and Volvo have all signed up to work with the technology.
In-car AR would improve safety allowing more drivers to keep their eyes on the road. In a few years, we will wonder how we ever lived without it.
2020 sounds promising and is fully packed with many surprises, an increase in the current quality, efficiency, and productivity of any object, using AR and VR technology. Brace yourselves to witness the growth of immersive technologies alone or in combination with artificial intelligence.
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Sources: Forbes, Singularity Lab, Charged Retail.