--- title: "An AI workshop for museums, at the binational meeting | NDA" description: "New Discovery ran an AI lab for museums and cultural management at the VI Binational Museums Meeting in Juárez." url: https://newdiscovery.agency/news/ai-lab-vi-encuentro-binacional-de-museos/ language: en --- Industry Event 4 min read # An AI workshop for museums, at the binational meeting Forty places, one afternoon, and a room of cultural managers from Juárez and El Paso learning what the tools can and cannot do. Article Details Category Industry Event Published August 2026 Read Time 4 min Author New Discovery Agency Forty places, one afternoon, and a room of cultural managers from Juárez and El Paso learning what the tools can and cannot do. [Back to News](https://newdiscovery.agency/news/) Cultural managers from Juárez and El Paso spent two days together in August, and New Discovery taught one of the workshops: an artificial-intelligence lab for museums and cultural management. The VI Encuentro Binacional de Museos y Centros Culturales ran on August 27 and 28, 2026, organised by the Red de Museos y Centros Culturales de Ciudad Juárez, as the [Municipio de Juárez](https://juarez.gob.mx/noticia/34271/anuncian-el-vi-encuentro-binacional-de-museos-y-centros-culturales) announced on August 25\. [Norte Digital](https://nortedigital.mx/realizaran-sexto-encuentro-de-museos-y-centros-culturales/) reported that it was held under the theme _Reuniendo fronteras_, across the Centro Cultural Paso del Norte and the Centro Cultural de las Fronteras. The network covers fourteen cultural spaces in the city. The Municipio put registrations at more than 180 people, with workshop places capped at 40 — which is the number that decides what kind of session a workshop can be. ## A lab built for the people who run _museums and cultural programmes._ The session was _Laboratorio de Inteligencia Artificial para museos y gestión cultural_, listed in the official programme on Thursday, August 27 at 16:30 at the Centro Cultural Paso del Norte. It was one of four workshops that day. Norte Digital listed them by theme — artificial intelligence, telling a story through photographs, techniques for activating audiences, and building messages with inclusion — without naming who taught them. ## Two days of keynotes, panels and visits _on both sides of the border._ Thursday opened at 10 a.m. at the Teatro Octavio Trías with the keynote _El museo para sanar un mundo dividido_, by the artist and cultural promoter Othón Téllez, followed at midday by the historian Carmen Cuenca with _Las reglas del juego_. The workshops ran that afternoon, and the day closed with a guided visit to the Museo de las Identidades Juarenses. Friday moved to the Centro Cultural de las Fronteras, with a tour of Mago Gándara's murals and her studio, a networking session and a closing reception. [UACJ](https://comunica.uacj.mx/27-08-2026/104954) reported on the opening, where the university's Centro Cultural de las Fronteras, the Chihuahua state culture office and the network's coordination all spoke. Norte Digital also reported that Ciudad Juárez was chosen to host the Festival de los Museos Nacionales in 2027. ## Teaching the tools _instead of selling them._ Teaching AI to a room of cultural managers is the same practice New Discovery runs with schools and companies in the [AI Fluency Program](https://newdiscovery.agency/case-studies/ai-fluency-program/), an Innovation engagement built around teaching people to use the tools rather than buying more of them. The museum side has its own precedent: [Juárez Aumentada](https://newdiscovery.agency/case-studies/juarez-aumentada/) used augmented reality to open up the city's monuments and historic centres, which is the same audience this workshop was written for. ## The organisers' own programme puts the lab at 16:30 on the Thursday. - ![Programme of the 6th Binational Meeting of Museums and Cultural Centres, 27 and 28 August 2026](https://newdiscovery.agency/assets/press-kits/news-images/vi-encuentro-museos-programa.jpg) The programme for both days. Thursday 27 August, 16:30, simultaneous workshops: ours is listed as “Laboratorio de Inteligencia artificial para museos y gestión cultural”, New Discovery Agency. - ![Event card announcing New Discovery Agency's artificial intelligence lab for museums](https://newdiscovery.agency/assets/press-kits/news-images/vi-encuentro-laboratorio-ia-nda.jpg) The organisers' card for the session, naming Liz Pasillas and Jonalex Herrera, at Centro Cultural Paso del Norte, free to attend. It advertises 15:00; the programme grid places the workshop block at 16:30. Slide 1 of 2 ## Three outlets covered the meeting, _none of them named the presenters._ The [Municipio de Juárez](https://juarez.gob.mx/noticia/34271/anuncian-el-vi-encuentro-binacional-de-museos-y-centros-culturales) announced the meeting on August 25, 2026 under the headline “Anuncian el VI Encuentro Binacional de Museos y Centros Culturales”. [Norte Digital](https://nortedigital.mx/realizaran-sexto-encuentro-de-museos-y-centros-culturales/) had previewed it on August 20 as “Realizarán Sexto Encuentro de Museos y Centros Culturales”, and [UACJ Comunicación Universitaria](https://comunica.uacj.mx/27-08-2026/104954) reported the opening on August 27 as “Inauguran el sexto Encuentro Binacional de Museos y Centros Culturales”. None of the three names the workshop presenters. The day, the time and the title of our session come from the event's official programme, not from the press. The organisers' programme and event card, published for the meeting, are what put our session on the record: the title, the two presenters, the venue and the day. The two disagree on the hour — the card says 15:00, the programme grid places the workshop block at 16:30. More News [ Interview NDA explained immersive training on En 15 La Entrevista On NetNoticias, Jonalex Herrera and Liz Pasillas made the case for rehearsing dangerous work in VR before anyone does it for real. Read ](https://newdiscovery.agency/news/new-discovery-agency-on-en-15-la-entrevista/) [ Award New Discovery won the Bridge Accelerator grand prize Trainlight took the top presentation prize and $10,000 in seed capital after twelve weeks of rebuilding its business model. Read ](https://newdiscovery.agency/news/new-discovery-agency-wins-grand-prize-at-the-bridge-accelerator-program/) [ Borderplex Event New Discovery at Juárez Exponencial's supplier day Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. Read ](https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)