---
title: "BRP backed Juárez Aumentada's augmented reality work | NDA"
description: "MexicoIndustry's 2022 report on BRP's support for Juárez Aumentada, its EKÁ Naweame funding and the AR behind it."
url: https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/
language: en
---

Partnership 5 min read 

# BRP backed Juárez Aumentada's augmented reality work

BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres.

Article Details

Category

Partnership

Published

July 2022

Read Time

5 min

Author

New Discovery Agency

BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres.

[Back to News](https://newdiscovery.agency/news/) 

BRP backed Juárez Aumentada through its community programme in 2022, on a project already funded by Eká Nawéame and built around augmented reality at public monuments and cultural centres.

[MexicoIndustry](https://mexicoindustry.com/noticia/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez) named the project, the founders and the industrial partner in the same piece, which is what makes it one of the cleanest public references for the work.

## The support made Juárez Aumentada legible to _industry and to the city at the same time._

The corporate backing gave the project standing; the cultural framing gave it reach beyond a technology demonstration. Together they show that immersive work can be funded by industrial partners and still stay culturally grounded.

## This coverage sits between _the funding that started it and the rollout that followed._

[The Juárez Aumentada case study](https://newdiscovery.agency/case-studies/juarez-aumentada/) has the project, visuals and outcomes. [The 2023 press coverage](https://newdiscovery.agency/news/juarez-aumentada-en-rueda-de-prensa-cultura-conectada-y-centros-comunitarios/) is the public rollout, [the 2020 move to Juárez](https://newdiscovery.agency/news/apuestan-negocios-por-nuevas-tecnologias/) the company history behind it, and [Augmented Reality as Civic Infrastructure](https://newdiscovery.agency/insights/augmented-reality-civic-infrastructure/) the idea it tests.

More News

[ Community Juárez x Venezuela: direct aid after the earthquakes Liz Pasillas and Jonalex Herrera were visiting family in Venezuela when the June 24 earthquakes struck. They now raise funds to buy aid locally. Read ](https://newdiscovery.agency/news/juarez-x-venezuela-direct-aid-campaign/) [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Feature El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Read ](https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/) 

From news to proof

## The coverage tells the story.  
_The case studies show the work._

Each case study shows the system, the technology, and the impact behind what makes the news.

[See case studies](https://newdiscovery.agency/case-studies/)