--- title: "BRP backed Ruta Norte at its virtual reality opening | NDA" description: "MexicoIndustry reported BRP's 2021 support for Ruta Norte, crediting Liz Pasillas, Jonalex Herrera and New Discovery." url: https://newdiscovery.agency/news/brp-apoya-las-actividades-artisticas-de-ciudad-juarez/ language: en --- Partnership 5 min read # BRP backed Ruta Norte at its virtual reality opening BRP attended the inauguration of Ruta Norte's VR documentary and supported it through its community and cultural programme. Article Details Category Partnership Published December 2021 Read Time 5 min Author New Discovery Agency BRP attended the inauguration of Ruta Norte's VR documentary and supported it through its community and cultural programme. [Back to News](https://newdiscovery.agency/news/) BRP went to the inauguration of Ruta Norte's virtual reality documentary in December 2021 and backed the project as part of its community and cultural programme. [MexicoIndustry](https://mexicoindustry.com/noticia/brp-apoya-las-actividades-artisticas-de-ciudad-juarez-) reported the support and named Liz Pasillas and Jonalex Herrera as the team behind the work, crediting New Discovery Media directly. It is one of the first times the project appears in public as something an outside partner had put its name to, rather than as an internal experiment. BRP's own reason for being there was stated plainly at the time: to support the city's artistic activity and to make Juárez more aware of migration, the subject the documentary is about. The company was not only a guest at the opening but a fundamental part of the project. Carlos Iván Ortiz and Jesús Burciaga are named among the people who made it possible. ## This is where _industrial backing, cultural work and VR storytelling first cross._ The coverage gives Ruta Norte a third-party source trail and shows the project had community relevance from the start. It also shows a corporate partner willing to attach its name to work whose return was social rather than commercial. ## The BRP story feeds _the Ruta Norte case study and the founder timeline._ [The Ruta Norte case study](https://newdiscovery.agency/case-studies/ruta-norte/) carries the full project. [The VoyageMIA profile](https://newdiscovery.agency/news/voyagemia-jonalex-herrera-liz-pasillas-new-discovery-media-miami/) covers the earlier company history, [About](https://newdiscovery.agency/about/) the current timeline, and [Augmented Reality as Civic Infrastructure](https://newdiscovery.agency/insights/augmented-reality-civic-infrastructure/) the idea underneath it. More News [ Community Juárez x Venezuela: direct aid after the earthquakes Liz Pasillas and Jonalex Herrera were visiting family in Venezuela when the June 24 earthquakes struck. They now raise funds to buy aid locally. Read ](https://newdiscovery.agency/news/juarez-x-venezuela-direct-aid-campaign/) [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Borderplex Event New Discovery at Juárez Exponencial's supplier day Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. Read ](https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)