--- title: "CANACO Juárez's second AI forum marks IA Center reopening" description: "CANACO Ciudad Juárez held its second technology and AI forum on November 5, 2026, at the reopened IA Center." url: https://newdiscovery.agency/news/canaco-juarez-second-technology-ai-forum-2026/ language: en --- Industry Event 3 min read # CANACO Juárez's second AI forum marks IA Center reopening At CANACO Juárez's second AI forum, Jonalex Herrera argued that getting ready for AI starts with documenting how the work is done. Article Details Category Industry Event Published November 2026 Read Time 3 min Author New Discovery Agency At CANACO Juárez's second AI forum, Jonalex Herrera argued that getting ready for AI starts with documenting how the work is done. [Back to News](https://newdiscovery.agency/news/) CANACO Ciudad Juárez held its second Technology and Artificial Intelligence Forum on November 5, 2026\. The forum also marked the reopening of the city's IA Center, which hosted it. The forum is run by the chamber's specialised section for technology and AI, chaired by Liz Pasillas, New Discovery Agency's co-founder. In [her account of the day on LinkedIn](https://www.linkedin.com/pulse/as%C3%AD-vivimos-el-2%C2%BA-foro-de-tecnolog%C3%ADa-e-inteligencia-liz-pasillas-t--lxzac), she describes the room it brought together: business owners, entrepreneurs, officials, academics and technology companies, there to share what they have learned about putting technology to work in a business. ## On the panel: the real hurdles of implementing AI The panel, _Diálogos para la Eficienc\[IA\]_, put four practitioners side by side on the problems companies run into when they implement technology and AI: Rafael Rucobo of HumanTek, Javier Venegas of SIAPRO, Daniel Ayala of Ayala Digital, and Jonalex Herrera of New Discovery Agency. Herrera's part was about readiness: what a company needs in place before AI can do useful work for it. His answer was process documentation. An AI system only knows what it is given, so in AI terms documentation is context. When a company's processes live in people's heads, or in a manual nobody has updated, an AI tool has nothing to work from and fills the gaps by guessing. Writing down how the work really gets done, step by step and with its exceptions, is the first step toward AI, and it is useful work even if no tool comes after it. He also argued that specialised middleware is a realistic project for a company that already runs on several apps. Most of them, he pointed out, already have an API or an MCP server, the standard way AI models connect to other software. That lets a company link the CRM, ERP, inbox and spreadsheets it already uses, with an AI layer in between, without replacing any of them. His last point was privacy. To the untrained eye, he said, using a frontier model through a polished app gives an illusion of privacy: the conversation feels private, but the data leaves the company and is processed on the provider's servers, under the provider's terms. For sensitive information he pointed to local LLMs, models that run on the company's own hardware, so the data stays in the building. Tomás Orozco's master class covered the same ground from the infrastructure side. ## The rest of the program Orozco, of MTnet, spoke on running AI locally, high-density infrastructure and cybersecurity. Juan Carlos Galán Márquez of Dell Technologies gave a talk, _Tecnología que transforma_, on technology and business competitiveness. A technology showroom let attendees talk directly with MTnet, Dell Technologies, SIAPRO, HumanTek, New Discovery Agency, MachinnoX, Ayala Digital, CONAFI and the chamber itself. At its showroom table, New Discovery Agency played videos of its work with AI-ONE, AI automation and AI middleware, and of AR, VR and MR training for manufacturing, along with its take on the one-person company of the future. ## Who made the second edition possible MTnet and Dell Technologies signed on as strategic partners for this edition. Tania Maldonado, director general of Economic Development, attended alongside a representative of Chihuahua governor Maru Campos. Omar Saucedo, who leads Microsoft TechSpark for the eastern United States, was also in the room. CANACO's training team coordinated the event. Pasillas closed her account with what the section is after: beyond talking about technology, a place where the people who build it, the people who implement it and the businesses looking to grow can find each other. Forum photos - ![Forum participants in a group photo in front of the Microsoft wall at the IA Center](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-1.webp) Forum participants at the IA Center, Ciudad Juárez, November 5, 2026. - ![Liz Pasillas speaking into a microphone in front of a projection screen](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-2.webp) Liz Pasillas, chair of CANACO's Technology and AI section, opens the forum. - ![Panelists seated by the Microsoft wall while the audience listens](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-panel.jpg) The panel _Diálogos para la Eficienc\[IA\]_. - ![Tomás Orozco presenting a slide to a seated audience](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-3.webp) Tomás Orozco of MTnet during his master class. - ![Juan Carlos Galán Márquez speaking from a sofa beside the Microsoft wall](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-4.webp) Juan Carlos Galán Márquez, sales director at Dell Technologies. - ![Attendees gathered around a demo table with monitors and Dell laptops](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-5.webp) Dell Technologies' table in the Technology Showroom. - ![Guests in the front rows applauding](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-6.webp) Authorities in the audience. - ![Iván Pérez addressing the audience under a slide that reads Centro de Inteligencia Artificial](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-7.webp) Iván Pérez, president of CANACO Ciudad Juárez. - ![Felipe Arias presenting an introduction slide about the IA Center](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-8.webp) Dr. Felipe Arias, liaison coordinator at the IA Center. - ![Perla Mayte Tarín on stage with a microphone while audience members raise their hands](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-9.webp) Perla Mayte Tarín, master of ceremonies. - ![A group seated on sofas in front of the Microsoft wall](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-10.webp) CANACO's Technology and AI section and training team, with MTnet and Dell Technologies. - ![Thirteen people standing in a row in front of the Microsoft wall at the IA Center](https://newdiscovery.agency/assets/press-kits/news-images/canaco-foro-tecnologia-ia-2026-11.webp) Group photo at the IA Center. Slide 1 of 12 Photos: [Liz Pasillas' recap on LinkedIn](https://www.linkedin.com/pulse/as%C3%AD-vivimos-el-2%C2%BA-foro-de-tecnolog%C3%ADa-e-inteligencia-liz-pasillas-t--lxzac). More News [ Hackathon Thirty hours of game-making at UACJ's runGame 2019 Students had 30 straight hours to build a game on a theme nobody saw coming. The founders came to talk about practical creativity. Read ](https://newdiscovery.agency/news/rungame-2019-hackathon-uacj/) [ Industrial Proof New Discovery showed VR and AR at Bosch's Innovation Day Bosch opens one day a year to a short list of regional suppliers. In 2019 immersive training was on the table. Read ](https://newdiscovery.agency/news/new-discovery-at-bosch-innovation-day/) [ Talk A HUBtalk on connecting audiences in an immersive era Technology HUB gave a Thursday evening in May 2019 to the founders, explaining VR, AR and 360° to businesses in Ciudad Juárez. Read ](https://newdiscovery.agency/news/hubtalk-immersive-audiences-technology-hub-2019/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)