--- title: "El Diario explained Juárez Aumentada in plain language | NDA" description: "El Diario de Juárez's 2022 feature on Juárez Aumentada, the AR heritage project, and the founders who built it." url: https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/ language: en --- Feature 5 min read # El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Article Details Category Feature Published October 2022 Read Time 5 min Author New Discovery Agency El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. [Back to News](https://newdiscovery.agency/news/) El Diario de Juárez described Juárez Aumentada in October 2022 as a didactic augmented reality experience for preserving local cultural heritage, and named Liz Pasillas and Jonalex Herrera together as the team behind it. What gives the piece its value is that it is written in plain language. [El Diario](https://diario.mx/espectaculos/2022/oct/20/exploran-la-grandeza-fronteriza-909524.html) explained the project without technical or grant vocabulary, which made it possible for someone outside culture or technology to understand what it was and why it existed. ## The audience, the cultural purpose and the creators _appear together in a single public article._ That combination is rare in coverage of a project like this; most pieces carry one of the three. Having them in one article gives anyone trying to understand Juárez Aumentada quickly a single place to start, and gives the project a language bridge between culture, technology and public use. ## The feature is _outside validation, not a release the agency wrote itself._ [The Juárez Aumentada case study](https://newdiscovery.agency/case-studies/juarez-aumentada/) carries the full project narrative. [The 2022 BRP coverage](https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/) is the corporate backing, [the Cultura Conectada press event](https://newdiscovery.agency/news/juarez-aumentada-en-rueda-de-prensa-cultura-conectada-y-centros-comunitarios/) is the public rollout, and [the 2020 move to Juárez](https://newdiscovery.agency/news/apuestan-negocios-por-nuevas-tecnologias/) is the company timeline underneath. More News [ Profile El Diario on why Jonalex Herrera stayed in Juárez El Diario placed Jonalex Herrera among Venezuelan professionals who built careers in Juárez, and tied him to New Discovery Agency. Read ](https://newdiscovery.agency/news/jonalex-herrera-hacen-de-juarez-su-hogar/) [ Industry Event New Discovery's founders went to EXMA 2022 in Mexico City Pasillas and Herrera went to EXMA 2022 in Mexico City, a summit on entrepreneurial growth with Tony Robbins and Ricardo Salinas on the bill. Read ](https://newdiscovery.agency/news/new-discovery-at-exma-2022-marketing-and-business-summit/) [ Borderplex Event New Discovery at Juárez Exponencial's supplier day Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. Read ](https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)