--- title: "HUBtalk on immersive audiences, Ciudad Juárez, 2019 | NDA" description: "Jonalex Herrera and Liz Pasillas gave a Technology HUB talk on VR, AR and 360° content in May 2019." url: https://newdiscovery.agency/news/hubtalk-immersive-audiences-technology-hub-2019/ language: en --- Talk 2 min read # A HUBtalk on connecting audiences in an immersive era Technology HUB gave a Thursday evening in May 2019 to the founders, explaining VR, AR and 360° to businesses in Ciudad Juárez. Article Details Category Talk Published May 2019 Read Time 2 min Author New Discovery Agency Technology HUB gave a Thursday evening in May 2019 to the founders, explaining VR, AR and 360° to businesses in Ciudad Juárez. [Back to News](https://newdiscovery.agency/news/) Technology HUB booked Jonalex Herrera and Liz Pasillas for a HUBtalk on Thursday, May 23, 2019, at seven in the evening: "Cómo conectar con audiencias en una era inmersiva". The argument they made was narrow and practical. Businesses have more tools than ever and rarely know what to do with them, and immersive technology — virtual reality, augmented reality, 360° content — is the clearest case of it. The session walked through how those formats get used to reach an audience rather than to impress one. It was one of the first times the pair presented the company's work to a Juárez business audience after moving back from Miami. Four months later they were exhibiting at [Border Tech 2019](https://newdiscovery.agency/news/welcome-to-border-tech-2019/). The HUBtalk - ![The founders during the HUBtalk at Technology HUB](https://newdiscovery.agency/assets/press-kits/news-images/hubtalk-2019-2.webp) Technology HUB, May 23, 2019. More News [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Talk Liz Pasillas opened HUBtalks 2024, on marketing and AI Technology HUB's first talk of the year could have been a lecture about AI. She made the room open accounts and build things instead. Read ](https://newdiscovery.agency/news/hubtalks-2024-digital-marketing-ai/) [ Partnership BRP backed Juárez Aumentada's augmented reality work BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres. Read ](https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)