--- title: "El Diario on why Jonalex Herrera stayed in Juárez | NDA" description: "El Diario de Juárez's 2023 profile of Jonalex Herrera: the city he chose and the agency he built with Liz Pasillas." url: https://newdiscovery.agency/news/jonalex-herrera-hacen-de-juarez-su-hogar/ language: en --- Profile 5 min read # El Diario on why Jonalex Herrera stayed in Juárez El Diario placed Jonalex Herrera among Venezuelan professionals who built careers in Juárez, and tied him to New Discovery Agency. Article Details Category Profile Published July 2023 Read Time 5 min Author New Discovery Agency El Diario placed Jonalex Herrera among Venezuelan professionals who built careers in Juárez, and tied him to New Discovery Agency. [Back to News](https://newdiscovery.agency/news/) El Diario de Juárez put Jonalex Herrera in a July 2023 story about Venezuelan professionals who built their careers in the border city, and tied him directly to New Discovery Agency. The piece treats Juárez as a place he chose and stayed in rather than as a backdrop to the company. [El Diario](https://diario.mx/juarez/2023/jul/04/hacen-de-juarez-su-hogar-954389.html) published it on 4 July 2023, and it remains one of the clearest local records of Herrera as a Juárez-based creative and business leader. The piece is bigger than one profile. ["Hacen de Juárez su hogar"](https://diario.mx/juarez/2023/jul/04/hacen-de-juarez-su-hogar-954389.html) ran as El Diario's answer to the xenophobic reaction Venezuelan migrants were meeting in the city: a long look at people who had settled, built careers and stayed. Its page of "profesionistas exitosos" put Herrera, as a creative director, beside a vascular surgeon, a maxillofacial surgeon and an orthodontist — the argument being made through who these arrivals actually are. It did not stay local. [Agencia EFE](https://youtu.be/uTo7WIJ5G8U) put the story on the wire — "Venezolanos hallan éxito económico en la frontera norte de México en lugar de migrar a EE.UU." — and from there it ran in [Telemundo](https://www.telemundo20.com/noticias/destacados/migrantes-encuentran-el-exito-en-mexico-en-lugar-de-llegar-a-eeuu/2314270/) across several US markets, [Yahoo Noticias](https://es-us.noticias.yahoo.com/video/venezolanos-hallan-%C3%A9xito-frontera-norte-213400774.html), [López Dóriga](https://lopezdoriga.com/nacional/venezolanos-encuentran-exito-en-la-frontera-de-mexico-en-lugar-de-migrar-a-ee-uu/), [Primicias24](https://primicias24.com/nacionales/377589/venezolanos-hallan-exito-en-la-frontera-norte-de-mexico-en-lugar-de-migrar-a-ee-uu/), [El Pitazo](https://elpitazo.net/migracion/mexico-venezolanos-en-ciudad-juarez-aprovechan-las-oportunidades-a-nivel-profesional/) and a dozen smaller outlets. [Noticias 26 El Paso](https://youtu.be/Ru0pUS7%5Fuqg) shot its own segment on the same professionals. That reach is the point worth recording. A local paper's answer to xenophobia became a wire story about the border economy, and the company's founder was one of the four people it used to make the case. ## The article treats Juárez as _a chosen home and an operating base._ That framing is what makes the founder timeline legible. It explains why the agency's work keeps returning to the city and the Borderplex, and it gives a reader looking for Venezuelan entrepreneurs in Juárez, or cross-border creative leaders, an account with a person in it. ## The profile connects _a migration story to the work that came out of it._ [The TEDx Ciudad Juárez talk](https://newdiscovery.agency/news/jonalex-herrera-at-tedx-ciudad-juarez-2024/) is the same conviction on a stage. [Ruta Norte](https://newdiscovery.agency/case-studies/ruta-norte/) is the migration and empathy work, [the VoyageMIA profile](https://newdiscovery.agency/news/voyagemia-jonalex-herrera-liz-pasillas-new-discovery-media-miami/) the earlier cross-border chapter, and [About](https://newdiscovery.agency/about/) the current history. More News [ Feature El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Read ](https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/) [ Market Shift El Diario on the year New Discovery moved to Juárez El Diario found a Miami production company selling immersive training, positioning and virtual tours to Juárez firms in 2020. Read ](https://newdiscovery.agency/news/apuestan-negocios-por-nuevas-tecnologias/) [ Speaking Jonalex Herrera's TEDx talk on migration and identity He reshot his own border film after a director lost its essence, and told TEDx Ciudad Juárez what newcomers owe the city that takes them in. Read ](https://newdiscovery.agency/news/jonalex-herrera-at-tedx-ciudad-juarez-2024/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)