---
title: "MexicoIndustry profiled Liz Pasillas, Juárez founder | NDA"
description: "MexicoIndustry's 2021 profile of Liz Pasillas, the Juárez founder behind New Discovery's commercial side."
url: https://newdiscovery.agency/news/liz-pasillas-es-una-innovadora-de-la-industria-juarense/
language: en
---

Founder Profile 5 min read 

# MexicoIndustry profiled Liz Pasillas, Juárez founder

A 2021 profile traced Liz Pasillas from a Juárez upbringing and business training into immersive technology and industrial marketing.

Article Details

Category

Founder Profile

Published

July 2021

Read Time

5 min

Author

New Discovery Agency

A 2021 profile traced Liz Pasillas from a Juárez upbringing and business training into immersive technology and industrial marketing.

[Back to News](https://newdiscovery.agency/news/) 

Liz Pasillas grew up in Ciudad Juárez, trained in business, and moved from conventional production into immersive technology and industrial marketing — the line MexicoIndustry followed when it profiled her in August 2021.

The profile credits her Juárez roots, her business background and her training at Miami Dade College, then follows the move out of traditional production and into immersive technology and industrial marketing. [MexicoIndustry](https://mexicoindustry.com/historias-de-exito/es-una-innovadora-de-la-industria-juarense) dates the story to August 2021, and the archive keeps that date.

What makes it useful is the framing. It treats Pasillas as someone building the business, not as a name standing beside a founder.

## She appears as _a builder of the company, not a supporting name on the brand._

That distinction does real work in the company's origin story. It gives readers a founder whose commercial credibility and bilingual positioning belong to the same account, and it connects local roots to the cross-border work the agency expanded into later.

## The profile sits alongside _the industrial work and the training work that came after._

[En 15 La Entrevista](https://newdiscovery.agency/news/new-discovery-agency-on-en-15-la-entrevista/) carries the later industrial XR positioning. [The AI Fluency Program](https://newdiscovery.agency/case-studies/ai-fluency-program/) is the workforce and training side, [Ruta Norte](https://newdiscovery.agency/case-studies/ruta-norte/) the cultural side, and [About](https://newdiscovery.agency/about/) the current company timeline.

More News

[ Partnership BRP backed Juárez Aumentada's augmented reality work BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres. Read ](https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/) [ Speaking Liz Pasillas on leading from who you already are Her mind went blank in front of 30 investors in Miami. The TEDx talk is what she built out of the three days that followed. Read ](https://newdiscovery.agency/news/liz-pasillas-at-tedx-ciudad-juarez/) [ Profile El Diario on why Jonalex Herrera stayed in Juárez El Diario placed Jonalex Herrera among Venezuelan professionals who built careers in Juárez, and tied him to New Discovery Agency. Read ](https://newdiscovery.agency/news/jonalex-herrera-hacen-de-juarez-su-hogar/) 

From news to proof

## The coverage tells the story.  
_The case studies show the work._

Each case study shows the system, the technology, and the impact behind what makes the news.

[See case studies](https://newdiscovery.agency/case-studies/)