--- title: "Miami New Media Festival 2018 showed the founders' work" description: "Merca2 and Univision covered the 2018 Miami New Media Festival, where the founders' work showed in new media." url: https://newdiscovery.agency/news/miami-new-media-festival-2018-jonalex-herrera-liz-pasillas/ language: en --- Festival 5 min read # Miami New Media Festival 2018 showed the founders' work Herrera and Pasillas showed at the 2018 Miami New Media Festival, in a section on video art, robotics and virtual reality. Article Details Category Festival Published November 2018 Read Time 5 min Author New Discovery Agency Herrera and Pasillas showed at the 2018 Miami New Media Festival, in a section on video art, robotics and virtual reality. [Back to News](https://newdiscovery.agency/news/) Work by Jonalex Herrera and Liz Pasillas showed at the thirteenth Miami New Media Festival in November 2018, in a section given over to video art, robotics, new media and virtual reality. The edition was built around the theme "Agua, patrimonio cultural y cambio climático", with exhibitions organised by Arts Connection Foundation and Concrete Space, [Merca2](https://www.merca2.es/2018/11/09/el-miami-new-media-festival-se-exhibe-en-el-concrete-space-90289/) reported at the time. [Univision Miami](https://www.univision.com/local/miami-wltv/el-cambio-climatico-bajo-la-mirada-del-arte-y-la-tecnologia) covered the same programme. In that curatorial section the pair's work sat alongside Nam June Paik, Robert Wilson, Rolando Peña and Stelarc. Both outlets framed the festival around its public theme rather than around individual artists. The placement came before the Juárez and El Paso press cycle that later made the same work visible on the border. ## By 2018 the work read as _art and technology practice, not only commercial production._ The festival programme put the pair inside a wider exploration of interactive narrative, digital culture and immersive presentation. That is part of why the later work moves between branded storytelling, public culture and applied XR without reading as three different companies. ## The festival is where _the founders' names and the immersive work first appeared publicly together._ If [the VoyageMIA profile](https://newdiscovery.agency/news/voyagemia-jonalex-herrera-liz-pasillas-new-discovery-media-miami/) carries the business origins, this is the creative context around them. From here the record moves into [El Diario's report on the move to Juárez](https://newdiscovery.agency/news/apuestan-negocios-por-nuevas-tecnologias/), into [Ruta Norte](https://newdiscovery.agency/case-studies/ruta-norte/) and [Juárez Aumentada](https://newdiscovery.agency/case-studies/juarez-aumentada/), and into the industrial XR direction described later in [En 15 La Entrevista](https://newdiscovery.agency/news/new-discovery-agency-on-en-15-la-entrevista/). More News [ Talk A HUBtalk on connecting audiences in an immersive era Technology HUB gave a Thursday evening in May 2019 to the founders, explaining VR, AR and 360° to businesses in Ciudad Juárez. Read ](https://newdiscovery.agency/news/hubtalk-immersive-audiences-technology-hub-2019/) [ Founder Profile VoyageMIA on Jonalex Herrera and Liz Pasillas in Miami A 2017 interview caught Herrera and Pasillas running New Discovery Media in Miami, between music videos and their first 360 experiments. Read ](https://newdiscovery.agency/news/voyagemia-jonalex-herrera-liz-pasillas-new-discovery-media-miami/) [ Accelerator The founders finished CREATE at Miami Dade College Jonalex Herrera and Liz Pasillas went through CREATE, The Idea Center's accelerator, and closed it at Demo Day in August 2017. Read ](https://newdiscovery.agency/news/create-demo-day-idea-center-miami-dade-college-2017/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)