--- title: "New Discovery at Bosch Innovation Day, 2019 | NDA" description: "New Discovery presented immersive training, AR, VR and WebXR at Bosch's 2019 Innovation Day in Ciudad Juárez." url: https://newdiscovery.agency/news/new-discovery-at-bosch-innovation-day/ language: en --- Industrial Proof 2 min read # New Discovery showed VR and AR at Bosch's Innovation Day Bosch opens one day a year to a short list of regional suppliers. In 2019 immersive training was on the table. Article Details Category Industrial Proof Published August 2019 Read Time 2 min Author New Discovery Agency Bosch opens one day a year to a short list of regional suppliers. In 2019 immersive training was on the table. [Back to News](https://newdiscovery.agency/news/) Bosch México ran its Innovation Day in Ciudad Juárez on August 22, 2019, and New Discovery spent it demonstrating virtual and augmented reality training to the plant's own departments. Every year Bosch opens that day to a selected group of companies from the region, so its internal departments and the corporate level above them can see what the market now offers that might improve Bosch's own processes. Being on the list is the point — the invitation is the filter. Technology HUB put New Discovery's name forward, and Rodolfo Alberto Vázquez Jurado is the one who brought the company in. Rexroth, AD, Insights Empowering Decisions and the Centro de Inteligencia Artificial y Transformación Digital were in the same room, which is the useful part of the list: this was an operational audience, evaluating what might actually improve execution inside a plant rather than what looks impressive in a demo. ## "People learn best _by doing."_ That was the line the company used for what it brought: VR and AR training built to be practised rather than watched. The argument went further than training — inspection workflows, digital demonstrations and product communication all improve when a team can rehearse, visualise and standardise before the error reaches the floor. Alongside the immersive work, the agency showed its film and storytelling capability, because both were being sold to the same buyer. Liz Pasillas, Jonalex Herrera, Alina Marrufo, Damaris Castillo and Andrés Hernández worked the day. Bosch invited the company twice. This entry is anchored on the 2019 day, and the company came back for the 2022 edition, where the demo ran on a standalone headset a visitor could simply pick up — a virtual reality application that did not exist three years earlier, at a stand whose poster by then listed Johnson & Johnson's training centre and Ruta Norte as finished work. Two invitations, essentially the same expo: same filter, same room, same argument, three years of product apart. Our recap The company's own recap of the day. That is the difference between showing a capability and selling one, and the thread runs straight from here: [Johnson & Johnson](https://newdiscovery.agency/case-studies/johnson-johnson/) is immersive training inside a regulated medical-manufacturing plant, [Trainlight](https://newdiscovery.agency/case-studies/trainlight/) is the same direction turned into a product, and [Ruta Norte](https://newdiscovery.agency/case-studies/ruta-norte/) shows the storytelling range. The current framing of the capability lives on the [Augmented Reality](https://newdiscovery.agency/innovation/augmented-reality/), [Virtual Reality](https://newdiscovery.agency/innovation/virtual-reality/) and [Mixed Reality](https://newdiscovery.agency/innovation/mixed-reality/) pages. The 2022 edition - ![A visitor in a lab coat trying a virtual reality application at the New Discovery stand, Bosch Innovation Day](https://newdiscovery.agency/assets/press-kits/news-images/bosch-innovation-day-2022-1.webp) The 2022 edition: a standalone headset, and a poster listing the Johnson & Johnson training centre and Ruta Norte. More News [ Speaking Jonalex Herrera's TEDx talk on migration and identity He reshot his own border film after a director lost its essence, and told TEDx Ciudad Juárez what newcomers owe the city that takes them in. Read ](https://newdiscovery.agency/news/jonalex-herrera-at-tedx-ciudad-juarez-2024/) [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Talk Liz Pasillas opened HUBtalks 2024, on marketing and AI Technology HUB's first talk of the year could have been a lecture about AI. She made the room open accounts and build things instead. Read ](https://newdiscovery.agency/news/hubtalks-2024-digital-marketing-ai/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)