--- title: "New Discovery's founders went to EXMA 2022 in Mexico City" description: "New Discovery's founders at EXMA 2022 in Mexico City, the marketing and business summit that widened their view." url: https://newdiscovery.agency/news/new-discovery-at-exma-2022-marketing-and-business-summit/ language: en --- Industry Event 6 min read # New Discovery's founders went to EXMA 2022 in Mexico City Pasillas and Herrera went to EXMA 2022 in Mexico City, a summit on entrepreneurial growth with Tony Robbins and Ricardo Salinas on the bill. Article Details Category Industry Event Published September 2022 Read Time 6 min Author New Discovery Agency Pasillas and Herrera went to EXMA 2022 in Mexico City, a summit on entrepreneurial growth with Tony Robbins and Ricardo Salinas on the bill. [Back to News](https://newdiscovery.agency/news/) Liz Pasillas and Jonalex Herrera flew to Mexico City in 2022 for EXMA, a business and marketing summit with thousands of attendees and a bill that included Tony Robbins and Ricardo Salinas. The agency's [own account](https://newdiscovery.agency/new-discovery-en-exma-2022-encuentro-de-marketing-y-negocios/) of the trip describes going for la innovación y la búsqueda de nuevos retos — innovation, and the search for new challenges. The [EXMA speaker programme](https://exma.com.mx/speakers/) was built around entrepreneurial growth and, that year, around getting past fear in order to grow. ## Events like this pay off _when they change how a company thinks, not when they are large._ New Discovery was in the middle of moving from a smaller digital-services identity toward a more ambitious operating model, with stronger capabilities and sharper positioning. What EXMA offered was exposure to harder business language, a wider peer network, and a more demanding standard for how brand, strategy and execution fit together. ## The Mexico City trip belongs to _the same year as the Borderplex supplier rooms._ [Juárez Exponencial](https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/) is that period translated into maquiladora and supplier networking on the border. Between the two, the agency was buying itself a wider view of where growth work was going. ## The reach the trip was about _shows up later as cases and a product._ [A decade of New Discovery Agency](https://newdiscovery.agency/insights/a-decade-of-new-discovery-agency-from-industry-digitization-to-2023-momentum/) traces the move from production roots to a multi-unit operating model. [Trainlight](https://newdiscovery.agency/case-studies/trainlight/) is what productisation looked like, and [Johnson & Johnson](https://newdiscovery.agency/case-studies/johnson-johnson/) is immersive execution inside a regulated training environment. More News [ Feature El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Read ](https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/) [ Borderplex Event New Discovery at Juárez Exponencial's supplier day Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. Read ](https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/) [ Partnership BRP backed Juárez Aumentada's augmented reality work BRP supported Juárez Aumentada through its community programme, on augmented reality at public monuments and cultural centres. Read ](https://newdiscovery.agency/news/brp-apoya-e-impulsa-el-desarrollo-de-la-cultura-en-ciudad-juarez/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)