--- title: "Inbound Growth MX 2023 and the demand systems ahead | NDA" description: "New Discovery at Inbound Growth MX 2023, on AI in marketing, Google Ads, demand creation and sales enablement." url: https://newdiscovery.agency/news/new-discovery-at-inbound-growth-mx-2023-nda/ language: en --- Industry Event 8 min read # Inbound Growth MX 2023 and the demand systems ahead At Inbound Growth MX 2023, SEO, AI, automation and sales systems stopped being separate topics and started being one problem. Article Details Category Industry Event Published December 2023 Read Time 8 min Author New Discovery Agency At Inbound Growth MX 2023, SEO, AI, automation and sales systems stopped being separate topics and started being one problem. [Back to News](https://newdiscovery.agency/news/) Inbound Growth MX 2023 put SEO, Google Ads, AI, messaging automation, inbound sales and revenue operations on the same programme, at the point where those threads were starting to become one problem. New Discovery went, and wrote it up at length. The event's [own programme](https://inbound.black-n-orange.com/inbound-growth-mx-2023) and the agency's [account of it](https://newdiscovery.agency/new-discovery-agency-presente-en-el-inbound-growth-mx-2023/) are both still online. What the sessions pointed toward was a near future in which teams would need much tighter coordination between search visibility, paid acquisition, lead capture, qualification and follow-up. ## Three clusters ran through the programme: _AI in daily tools, demand before conversion, and messaging infrastructure._ One group of sessions dealt with AI becoming part of everyday tools and advertising workflows. Another dealt with demand creation and brand differentiation before conversion. A third dealt with messaging and automation infrastructure — how WhatsApp, CRM routing and chatbot qualification cut lost leads and shorten response time. ![Inbound Growth MX 2023 panel on messaging automation and lead handling](https://newdiscovery.agency/assets/legacy-imports/inbound-growth-atom-panel.webp) Messaging automation and lead handling ran through the programme as operational themes rather than side topics. ## If leads die after hours, _the problem is not the ads. It is the plumbing._ The recap covered ideas from Christina Parra, Carlos Tames, Atom and HubSpot-linked automation, along with sales-focused uses of AI. Those were the things the agency was paying attention to before AI-ONE existed as an offer, and they are the argument it makes now: scattered demand and a weak handoff between acquisition and follow-up are infrastructure problems, not content problems. What it turned into. ## The logic from that programme _is what AI-ONE does now._ [AI-ONE](https://newdiscovery.agency/growth/ai-one/) is the clearest current expression of it. [AI-ONE for small business in the Borderplex](https://newdiscovery.agency/insights/ai-one-small-business-borderplex/) localises the model, [the AI receptionist for El Paso small businesses](https://newdiscovery.agency/insights/ai-receptionist-el-paso-small-businesses/) turns after-hours capture into a concrete offer, and [SEO & GEO](https://newdiscovery.agency/growth/seo-geo/) and [Paid Acquisition](https://newdiscovery.agency/growth/paid-acquisition/) cover the demand layers above it. More News [ Industry Event An AI workshop for museums, at the binational meeting Forty places, one afternoon, and a room of cultural managers from Juárez and El Paso learning what the tools can and cannot do. Read ](https://newdiscovery.agency/news/ai-lab-vi-encuentro-binacional-de-museos/) [ Speaking Liz Pasillas on leading from who you already are Her mind went blank in front of 30 investors in Miami. The TEDx talk is what she built out of the three days that followed. Read ](https://newdiscovery.agency/news/liz-pasillas-at-tedx-ciudad-juarez/) [ Speaking Jonalex Herrera's TEDx talk on migration and identity He reshot his own border film after a director lost its essence, and told TEDx Ciudad Juárez what newcomers owe the city that takes them in. Read ](https://newdiscovery.agency/news/jonalex-herrera-at-tedx-ciudad-juarez-2024/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)