--- title: "New Discovery at Juárez Exponencial's supplier day" description: "New Discovery at Juárez Exponencial 2022, the event connecting maquiladoras with national suppliers." url: https://newdiscovery.agency/news/new-discovery-at-juarez-exponencial-supplier-networking-event/ language: en --- Borderplex Event 6 min read # New Discovery at Juárez Exponencial's supplier day Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. Article Details Category Borderplex Event Published September 2022 Read Time 6 min Author New Discovery Agency Juárez Exponencial 2022 put 31 maquiladoras and 80 national suppliers in the same rooms, with New Discovery pitching immersive training. [Back to News](https://newdiscovery.agency/news/) More than 31 maquiladoras and 80 national suppliers from Juárez, Chihuahua, Monterrey, Tamaulipas and El Paso spent the day in the same rooms at Juárez Exponencial in 2022, and New Discovery was among them. The event ran in blocks: maquiladoras and suppliers presented what they offered and what they needed, then carried the conversation on with whoever was interested. The organisers' stated purpose was to open a line between local providers and international plants looking for inputs made in Mexico, as [Index Juárez](https://indexjuarez.com/noticias-maquiladora/invitan-a-la-5ta-edicion-de-juarez-exponencial) described when it announced the fifth edition. The agency's [own account](https://newdiscovery.agency/participa-new-discovery-en-juarez-exponencial-evento-de-networking-entre-maquiladoras-y-proveedores-mexicanos/) of the day is still online. ## The pitch was not creative services. It was _immersive training, with a client already behind it._ New Discovery came as a company already working on immersive systems, digital communication and industrial enablement, and tied its presence to a concrete piece of proof: the immersive training developed with Johnson & Johnson. That is the argument the room was built for — not that new technology is interesting, but that it can make an industrial operation run better. ## Regional industrial growth depends on _stronger local capability, faster trust and a clear operating case._ That is what the event made visible, and it is the same logic the Borderplex runs on now. Being in the room mattered more than any presentation given in it: this was direct proximity to manufacturing demand rather than general business development. ## The supplier conversation leads straight into _the cases and the product that came out of it._ [Johnson & Johnson](https://newdiscovery.agency/case-studies/johnson-johnson/) is the immersive-training proof the agency pointed to. [The Querétaro Automotive Cluster meeting](https://newdiscovery.agency/news/new-discovery-at-queretaro-automotive-cluster-directors-meeting/) is the same conversation in a different executive room, [Trainlight](https://newdiscovery.agency/case-studies/trainlight/) is where it became a product, and [Industrial VR, AR and MR training communication](https://newdiscovery.agency/insights/industrial-vr-ar-mr-training-communication/) sets out the logic. More News [ Community Juárez x Venezuela: direct aid after the earthquakes Liz Pasillas and Jonalex Herrera were visiting family in Venezuela when the June 24 earthquakes struck. They now raise funds to buy aid locally. Read ](https://newdiscovery.agency/news/juarez-x-venezuela-direct-aid-campaign/) [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) [ Feature El Diario explained Juárez Aumentada in plain language El Diario described Juárez Aumentada as a didactic AR experience for local heritage, and named both founders as the team behind it. Read ](https://newdiscovery.agency/news/exploran-la-grandeza-fronteriza/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)