--- title: "Jonalex Herrera on XR training to 40 auto directors | NDA" description: "Jonalex Herrera presented VR and AR for training and inspection to the Querétaro Automotive Cluster in March 2023." url: https://newdiscovery.agency/news/new-discovery-at-queretaro-automotive-cluster-directors-meeting/ language: en --- Industry Event 6 min read # Jonalex Herrera on XR training to 40 auto directors At the Querétaro Automotive Cluster, Jonalex Herrera argued VR and AR could cut risk and cost from industrial training and inspection. Article Details Category Industry Event Published March 2023 Read Time 6 min Author New Discovery Agency At the Querétaro Automotive Cluster, Jonalex Herrera argued VR and AR could cut risk and cost from industrial training and inspection. [Back to News](https://newdiscovery.agency/news/) Jonalex Herrera told more than 40 automotive directors in March 2023 that virtual and augmented reality could take the risk and the cost out of industrial training and inspection. The occasion was the fourth directors meeting of the Querétaro Automotive Cluster, where he and Liz Pasillas represented New Discovery and where he shared the platform with Víctor Corella of [AMN Quality Solutions](https://newdiscovery.agency/case-studies/amn-quality-solutions/). The agency's [account of the meeting](https://newdiscovery.agency/new-discovery-muestra-sus-innovaciones-en-el-encuentro-de-directivos-del-cluster-automotriz-de-queretaro/) records the talk. The framing was operational improvement, not creative experiment. ## Immersive training was tied to _retention, inspection quality and the shortage of people._ First, that immersive training helps teams retain procedures better than static instruction alone. Second, that simulated environments let people practise high-risk or expensive tasks before touching real equipment. Third, that manufacturers cannot discuss training without discussing talent scarcity, because the skills gap stops being abstract when a plant is trying to hire and standardise faster. ## The question stopped being whether VR is impressive _and became whether it shortens a learning curve._ That is the shift from novelty to infrastructure: repeatability, shorter ramp-up, and avoidable cost taken out of a production environment. The agency was making that case to automotive leadership while much of the industry still treated immersive systems as a pilot rather than a deployment. What followed the talk. ## The argument made in Querétaro _became a product and a public milestone._ [Trainlight](https://newdiscovery.agency/case-studies/trainlight/) is the immersive direction turned into an industrial product. [Johnson & Johnson](https://newdiscovery.agency/case-studies/johnson-johnson/) is the same training logic in a regulated setting, [Technology HUB's Bridge Accelerator coverage](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) is the next public milestone, and [Industrial VR, AR and MR training communication](https://newdiscovery.agency/insights/industrial-vr-ar-mr-training-communication/) sets out the logic in full. More News [ Speaking Jonalex Herrera's TEDx talk on migration and identity He reshot his own border film after a director lost its essence, and told TEDx Ciudad Juárez what newcomers owe the city that takes them in. Read ](https://newdiscovery.agency/news/jonalex-herrera-at-tedx-ciudad-juarez-2024/) [ Interview NDA explained immersive training on En 15 La Entrevista On NetNoticias, Jonalex Herrera and Liz Pasillas made the case for rehearsing dangerous work in VR before anyone does it for real. Read ](https://newdiscovery.agency/news/new-discovery-agency-on-en-15-la-entrevista/) [ Award Technology HUB covered the Bridge Accelerator win Technology HUB reported the win, the $10,000 seed award, and Liz Pasillas on why the team stopped selling one-off VR builds. Read ](https://newdiscovery.agency/news/gana-agencia-local-de-vr-en-the-bridge-accelerator/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)