--- title: "WIN Lab Miami accelerator, Babson College, 2018 | NDA" description: "Babson College selected Liz Pasillas and New Discovery Media for its 2018 WIN Lab Miami accelerator." url: https://newdiscovery.agency/news/win-lab-miami-babson-college-2018/ language: en --- Accelerator 2 min read # Liz Pasillas joined Babson's WIN Lab accelerator in Miami Babson College picked New Discovery Media for its 2018 WIN Lab Miami cohort, one of 18 founders in a five-month accelerator for women. Article Details Category Accelerator Published October 2018 Read Time 2 min Author New Discovery Agency Babson College picked New Discovery Media for its 2018 WIN Lab Miami cohort, one of 18 founders in a five-month accelerator for women. [Back to News](https://newdiscovery.agency/news/) Babson College announced its 2018 WIN Lab Miami cohort on October 2, 2018: eighteen founders chosen for a five-month accelerator for women entrepreneurs. Lizeth Pasillas Trevizo, co-founder and COO of New Discovery Media, was one of them. WIN Lab, short for Women Innovating Now, is the venture program Babson College runs for women founders. It came to Miami with $800,000 from the [Knight Foundation](https://knightfoundation.org/press/releases/babson-colleges-women-innovating-now-win-lab-launc/), and the 2018 cohort was backed by the Knight Foundation, FedEx and Akerman LLP, [Babson's announcement](https://www.prnewswire.com/news-releases/babson-college-women-innovating-now-win-lab-welcomes-18-founders-to-its-miami-accelerator-300722332.html) said. The founders came from fintech, food, education, fashion and travel. Babson described New Discovery Media as a "multimedia content production house that helps artists and brands connect with audiences by blending storytelling, technology, and creativity." ## The pitch she wrote _put immersive experiences at the centre._ Pasillas's pitch script for the program set out the company's mission as helping brands connect with their audiences through virtual and augmented reality experiences that let people live and feel a product. As traction it named 360° concert experiences for Cultura Profética, Molotov and El Tri, and a brand activation for The Silence Project, the photographer Flor Mayoral's work then being exhibited in Cuba. Jonalex Herrera was listed as the company's CTO and creative director. Pasillas had announced her selection on September 19, 2018, describing WIN Lab as a program for high-growth women entrepreneurs that "recognizes that women build businesses differently". She later called it the WIN Lab's third cohort. The founders met for their first sessions in October 2018\. It followed [CREATE](https://newdiscovery.agency/news/create-demo-day-idea-center-miami-dade-college-2017/) at Miami Dade College in 2017 and [the Startup Nation Conference](https://newdiscovery.agency/news/startup-nation-conference-miami-2018/) in February 2018. WIN Lab Miami - ![Liz Pasillas holding a virtual reality headset outdoors](https://newdiscovery.agency/assets/press-kits/news-images/win-lab-miami-2018-1.jpg) Liz Pasillas, October 12, 2018\. Photo: Karen Pike. - ![The 2018 WIN Lab Miami founders on the steps of a campus building](https://newdiscovery.agency/assets/press-kits/news-images/win-lab-miami-2018-2.jpg) Founders of the 2018 WIN Lab cohort, October 12, 2018\. Photo: Karen Pike. - ![Liz Pasillas next to a WIN Lab Women Innovating Now banner](https://newdiscovery.agency/assets/press-kits/news-images/win-lab-miami-2018-3.jpg) Liz Pasillas at WIN Lab. - ![Slide introducing Lizeth Pasillas Trevizo of New Discovery Media at WIN Lab](https://newdiscovery.agency/assets/press-kits/news-images/win-lab-miami-2018-4.jpg) Her introduction slide in a WIN Lab session. - ![A WIN Lab Miami session in a presentation room](https://newdiscovery.agency/assets/press-kits/news-images/win-lab-miami-2018-5.jpg) A WIN Lab Miami session. Slide 1 of 5 More News [ Competition Liz Pasillas pitched Mersyv at the Female Founders Challenge Eight women-led companies pitched on the main stage at unbound Global Miami in November 2017\. One of them was New Discovery Media. Read ](https://newdiscovery.agency/news/female-founders-startup-challenge-unbound-miami-2017/) [ Founder Profile VoyageMIA on Jonalex Herrera and Liz Pasillas in Miami A 2017 interview caught Herrera and Pasillas running New Discovery Media in Miami, between music videos and their first 360 experiments. Read ](https://newdiscovery.agency/news/voyagemia-jonalex-herrera-liz-pasillas-new-discovery-media-miami/) [ Accelerator The founders finished CREATE at Miami Dade College Jonalex Herrera and Liz Pasillas went through CREATE, The Idea Center's accelerator, and closed it at Demo Day in August 2017. Read ](https://newdiscovery.agency/news/create-demo-day-idea-center-miami-dade-college-2017/) From news to proof ## The coverage tells the story. _The case studies show the work._ Each case study shows the system, the technology, and the impact behind what makes the news. [See case studies](https://newdiscovery.agency/case-studies/)