Have you heard about AI in marketing? If you’re still unfamiliar with the topic, don’t worry because we’ll explain it all to you. AI is important because it has come to contribute to the automation of activities. It also involves creating computer solutions and optimizing efficiency.
Currently, the role of AI in digital transformation has brought many benefits, especially in the use of AI in digital marketing. Below, you will discover the main AI marketing tools, advantages, and applications.
What Is Artificial Intelligence?
Artificial intelligence is a field of computer science that focuses on creating systems and programs capable of performing tasks that, when performed by humans, require intelligence. These systems use algorithms and mathematical models to learn from data and improve their performance over time.
Artificial intelligence encompasses a wide range of applications, from natural language processing and computer vision to autonomous decision-making in self-driving vehicles and robots. Its goal is to simulate human intelligence in machines, enabling them to perform complex tasks and adapt their behavior based on available information.
You might be interested: What is artificial intelligence and how is it transforming our lives?
Applications of AI in Marketing
AI in digital marketing can be applied in numerous ways. In fact, it’s currently an indispensable tool in AI digital marketing. This technology allows companies to analyze vast amounts of information, such as website navigation and purchasing habits, more quickly and effectively than a person can. Some of its main uses include:
Data analysis: AI for marketing can study a large amount of specific customer data, such as website browsing and buying habits.
Personalization: Through AI in marketing, companies can personalize the user experience by studying relevant customer data. This way, they can understand customer preferences and suggest services or products accordingly.
Systematization: It enables companies to automate repetitive tasks, such as sending emails.
Ad optimization: AI in digital advertising improves campaigns by analyzing data to determine what works and what doesn’t.
AI-based digital marketing offers a wide range of applications. By harnessing it, you can undoubtedly achieve excellent results.
Advantages of AI in Marketing
Artificial intelligence in digital marketing provides significant advantages, as you will see below:
- Speed: It processes a large amount of data quickly, allowing for better performance with less effort.
- Accuracy: By evaluating a wealth of data, it provides precise and reliable information about user behavior, trends, and preferences.
- Personalization: It enables the creation of intelligent digital advertising campaigns based on user tastes and preferences.
- Cost savings: It reduces labor costs, improving marketing budgets through task automation.
Knowing how to correctly use AI for digital marketing is essential if you want to elevate your business to the next level.
4 AI Marketing Tools
Various AI marketing tools are available today. They facilitate data analysis, AI content marketing, SEO, and customer segmentation. Let’s take a look at some AI in marketing tools:
- HubSpot: Ideal for AI marketing, this platform aims to attract users, convert them into customers, and achieve successful sales. It’s perfect for managing multiple marketing programs as it automates and simplifies the entire process.
- SEMRush: Designed for campaign management, it allows configuring and executing SEO, marketing content, and social media campaigns thanks to its various features.
- Seventh Sense: This AI in marketing tool analyzes customer information to improve email delivery times. This way, you can analyze the data and use valuable insights to optimize your email marketing AI strategy.
- Phrasee: It optimizes brand language in email campaigns, social media posts, and landing pages, increasing engagement and conversion rates.
These tools have contributed to the digital transformation of artificial intelligence and generated excellent results for companies.
There are many successful use cases of AI marketing. Here are some examples of AI marketing in companies:
This automotive company uses AI to predict purchase decisions. The results have been astounding as the company was able to reduce related costs and achieve a 20% increase in sales at Volkswagen dealerships.
The food and beverage company Nutella employs AI in packaging design. By using AI in digital transformation of their brand, they created a dozen models to generate seven million entirely unique and highly expressive labels. The results were impressive as jars with these labels sold out quickly.
3. Cyber Inc
This company is one of the prime AI examples. Cyber Inc uses AI to create video content for online courses on a larger scale. This allowed them to expand and reach a global audience quickly by creating videos in multiple languages. They could create videos faster and enter promising markets ahead of schedule, a process that would have been costly without AI in marketing.
4. Tomorrow Sleep
Tomorrow uses AI-driven digital marketing to generate content on a large scale. As a company, they needed to boost organic web traffic. Through AI, they could research and create valuable content, resulting in a quick and straightforward increase in web traffic.
This company knows how to use AI in digital marketing to achieve excellent results. They went from 4K organic monthly traffic to 400K in just one year with AI in marketing.
Importance of AI in Marketing
AI in marketing is an excellent option if you want to boost your business. There’s no need to see AI vs. digital marketing as a competition. On the contrary, when used properly, these are mechanisms that can generate incredible benefits. Many examples of artificial intelligence advertising have led to a significant digital transformation of AI.
So, if you want your business to expand, don’t hesitate to contact New Discovery. Here, you’ll find viable solutions for digital marketing, as well as the development of immersive experiences, among others. In short, these services will help your company improve its marketing strategies.