Throughout the years, many platforms have aimed to meet the digital marketing needs of clients. They seek to combine it with the sales department to encompass the entire company in one ecosystem. In this post, we will explain the benefits of HubSpot for digital marketing.
Discovering the Benefits of HubSpot for Digital Marketing
Key Advantages of Using HubSpot
Having an integration and sales platform like HubSpot for companies brings hundreds of benefits, among which we highlight the following:
- One of the greatest advantages related to sales as the ultimate goal of a company is the increase in conversions thanks to process automation and tracking.
- It presents a great opportunity to improve the online visibility of companies, thanks to all the traffic, conversion, reach, and engagement tools.
- The improvement of customer service is undeniable with the user interaction possibilities offered by the platform.
These are some of the most notable advantages that HubSpot offers as a platform. And there are thousands more, depending on the goals the company has when using the tools.
Success Stories in the Use of HubSpot
The renown of HubSpot has transcended not only for its quality but also because giant brands like Coca-Cola, Amazon, Airbnb, Nike, or Spotify use the platform in the digital communication of their brands.
Likewise, as it should be, HubSpot in its digital communication strategy and audience massification uses its own platform to constantly improve the services it provides and move forward with new trends.
Sales and Marketing Integration in HubSpot
Joining Forces for Success
The integration of sales and marketing in HubSpot is commonly used so that both sectors have a crossing point, as there was generally a deep disconnection between these departments.
Thanks to tools like CRMs, it is now possible to have a repository of qualified customers and potential clients. Additionally, within the same platform, it is possible to impact customers with marketing content and strategies.
This way, centralization is maintained between the creative part of marketing together with administration and sales to make the conversation and conversion of customers much more successful.
Integrated Strategies for SMEs
Although it may seem like a platform for large companies, the truth is that it is also made for small and medium-sized enterprises. HubSpot’s customization for businesses allows for plans to be tailored to the needs and objectives of the client, which also allows for variable usage costs.
For SMEs, the main strategies focus on improving traffic in the digital presence of companies and starting to process a customer funnel methodology that can be scaled as the company grows.
Illustration 2 – Integrated Strategies in HubSpot – https://www.hubspot.com/hubfs/pipeline-de-ventas-hubspot.webp
Best Practices in HubSpot for SMEs
Practical Tips for Maximum Utilization
To make the most of HubSpot’s tools in a small or medium-sized enterprise, we provide you with these practical tips so you can start developing them now.
- Always seek process automation. By performing this task, not only will you be able to save operating costs, but you will also achieve a better organization of the strategy. Fortunately, the platform has many guides for you to do it on your own.
- Data analysis. HubSpot is characterized by having a very comprehensive analytics management, learn to filter information, measure it, and make decisions based on it to visualize good actions and changes in the next period.
- Join the community. If you still have many questions or doubts about the platform, HubSpot has created a community that will allow you to have conversations with other entrepreneurs and solve doubts, queries, or ideas as a team.
Follow these practical tips and continue to seek more information and knowledge to apply it to your business marketing strategy. In fact, HubSpot has created the HubSpot Academy, an education platform where you can study and professionalize your knowledge of the tool.
Data Analysis and CRM with HubSpot
Data Power in Your Hands
As mentioned earlier, data analysis and CRM with HubSpot are a great differential that the platform has, especially nowadays, when all business decisions are based on data.
Therefore, when using the platform, you should consider these tools to make data analysis much easier and digestible:
- Dashboards. They are a tool integrated within the platform, where all the data you are entering in the execution of your marketing campaign is stored. Dashboards organize information and allow you to have a much more dynamic visual perspective of what is happening in the company.
- Reports. Unlike dashboards, they detail the information presented more in-depth. They will serve not only to thoroughly analyze the metrics but also to present them to the work team or executives.
- Explore data visualization. The range of possibilities is immense, thanks to this function you will be able to see the same information in different ways, which makes it much more understandable for you or your work team.
Explore this tool and learn how to make value-based decisions supported by data.
Marketing Automation with HubSpot
Marketing automation in HubSpot is the great differential that the company highlights in its presentation. Since it is not only a platform that helps create marketing strategies, but also seeks to improve the management and time of those who use it.
Through tools like Marketing Hub, it is possible for an interface to help you generate landing pages, email messages, or even manage social networks.
On the other hand, Sales Hub allows for the automatic management of leads, review of the conversion funnel, and the creation of general sales reports or by advisor.
The best advice we can give you in this regard is to start having a mindset of curiosity and exploration. There are endless things that HubSpot will allow you to do and that will benefit the way your company does digital marketing.
Consulting and Personalization of HubSpot for Your Business
At New Discovery Agency, we are willing to help you in the management and implementation of your marketing strategy in your business through HubSpot. We have an expert and qualified team that will guide you step by step so that you can automate and generate the ideal executions to grow in the market yourself.
Elevate your marketing and sales with HubSpot and the experience of New Discovery Agency. Contact us to explore personalized solutions that will transform your business.