In New Discovery Agency, 2023 has been a year of significant achievements and exponential growth. We feel immensely grateful and honored for the continuous support from our collaborators, clients, and our incredible team. Each of you has been a critical piece in this beautiful NDA puzzle.
From the strategic vision of Rudy Vázquez to the expansion of our boundaries and the successful launch of Juárez Aumentada, this year has been a tangible manifestation of our dedication to innovation and excellence. As we close this period, we look forward with optimism, ready to explore new technologies, strengthen our capabilities, and continue leading in the digital industry.
1st Strategic Meeting: Leading the Digital Revolution
January began a transformative year with our strategic meetings led by Rudy Vázquez. His vision of a digital revolution aligned perfectly with our innovation and growth goals. In these sessions, we defined the pillars of our strategy for the year. We reaffirmed our commitment to excellence and the technological forefront.
Topics ranged from the implementation of new technologies to the optimization of our internal processes. With his experience and insight, Rudy helped us set ambitious yet achievable goals, setting the tone for a year of unprecedented achievements.
Visit to Querétaro and Meetings with the Automotive Cluster
In March, our team from New Discovery Agency, led by Jonalex Herrera and Liz Pasillas, headed to Querétaro, a city known for its dynamism in the automotive industry. The opportunity to participate in the 4th Meeting of Directors of the Automotive Cluster of Querétaro was an invaluable experience. Our presence there not only symbolized our commitment to innovation in the automotive industry processes but also allowed us to share and absorb crucial knowledge.
During the event, our co-founder, Jonalex Herrera, delivered a detailed presentation on the impact of the metaverse on training and inspection processes, highlighting how our virtual and augmented reality solutions can transform traditional training methods. Additionally, we showcased practical demonstrations that allowed executives to experience the effectiveness of these methods directly.
Interaction with leaders and experts in the automotive industry of Querétaro provided us with a platform to showcase our capabilities and valuable insights into the current needs and challenges of the industry.
Celebrating the Tenth Anniversary of New Discovery Agency
In July, we celebrated an extraordinary milestone: the tenth anniversary of our agency. This moment was an opportunity to reflect on the evolution of New Discovery Agency from its beginnings to what it is today: a leader in creative and technological solutions. Our celebration was a moment of unity, where we shared stories from our early days, the challenges overcome, and the successes achieved.
The anniversary event served as a reminder of our journey and how each team member has contributed to our growth. We celebrated a decade of achievements and the promise to continue innovating and leading in the digital industry.
Launch of Our Juárez Aumentada App
In November, our flagship project, Juárez Aumentada, achieved significant milestones. This project, aiming to digitize the history and monuments of Ciudad Juárez through augmented reality, is an example of how technology can enrich local culture and history.
We participated in press conferences and community events throughout the year, highlighting our collaboration with cultural and educational institutions. Our work on Juárez Aumentada demonstrates our commitment to technological innovation and our effort to preserve and promote the cultural identity of Ciudad Juárez.
This project has become an essential tool for education and tourism, providing a new way to interact with the history and cultural heritage of the city through immersive and educational experiences.
2nd Strategic Meeting: Strengthening Our Vision 2030
September was a crucial month for us at NDA. We hosted the second round of strategic meetings with Rudy Vázquez, a visionary in strategic planning. These meetings focused on consolidating our vision for the agency’s future and how we can continue innovating in a constantly evolving digital landscape.
Rudy helped us develop strategies to address emerging challenges and leverage new opportunities. We extensively discussed integrating advanced technologies, such as big data and artificial intelligence, into our digital marketing solutions.
Moreover, Rudy contributed fresh ideas for improving our customer connection and presence in the international market. These meetings strengthened our focus and clarified the direction we must take to continue being leaders in our industry.
New Additions to the NDA Team: Locally and Internationally
This year, our team has been enriched with local and international additions. We have welcomed specialists in various areas, strengthening our capabilities in web development, digital marketing, design, video, management, and 3D experience generation.
These additions hail from different parts of the world, such as Venezuela, Mexico City, Tampico, and even sister cities like Casas Grandes and Cuauhtémoc in Chihuahua. This multicultural vision has brought many skills and experiences, reinforcing our position as leaders in innovative and efficient solutions. The diversity and talent of our extended team reflect our commitment to quality and innovation in all aspects of our work.
B2B and B2C Experts: New Clients
2023 has also been a year of expansion in our client portfolio. We have had the honor of collaborating with leaders in sectors such as manufacturing, health, and even the restaurant industry. These new projects have allowed us to demonstrate our ability to adapt to different markets and needs, offering personalized and practical solutions. These new clients have expanded our experience and reach and reinforced our reputation as an agency capable of facing and overcoming all kinds of challenges in the digital landscape.
We greatly appreciate companies like Barrigas Restaurant, International X Dental, DMD Custom Crates & Boxes, and Cardé Clinic for trusting in our vision of digital strategies. Together, we grew significantly this year.
Inbound Event: Connecting and Learning
Our participation in the Inbound Growth MX, a leading summit in digital marketing, was an enriching and essential experience for our growth. This event allowed us to establish valuable connections with industry experts, learn about the latest trends, and gain ideas for our strategies. The opportunity to share our experiences and learn from other marketing professionals has equipped us with unique knowledge and tools that we are excited to implement in our future projects.
Alliance with HubSpot: Expanding Our Digital Horizon
As part of our networking activities at Inbound Growth MX, we are proud to have established a strategic alliance with HubSpot, a marketing, sales, and customer service industry leader. This collaboration represents a significant step in our mission to offer more comprehensive and efficient digital solutions.
Integrating HubSpot’s tools into our operations has allowed us to optimize our internal processes and provide added value to our clients through a more robust and versatile platform. We are excited about this alliance’s possibilities for NDA and our clients.
Looking to the Future
Closing this remarkable year, we at New Discovery Agency look to the future with optimism and enthusiasm. Each project, each new alliance, and each challenge we faced in 2023 have strengthened our agency and reaffirmed our commitment to innovation and excellence.
We are excited to continue exploring new technologies, expanding our capabilities, and, above all, creating solutions that meet our clients’ needs and contribute to the advancement of the digital industry.
We appreciate everyone who has been part of our journey this year and look forward to the opportunities and challenges the future will bring.