On September 22, in Ciudad Juárez, the New Discovery Agency team gathered to conduct the Second Strategic Meeting of 2023 under Rodolfo “Rudy” Vazquez, the company’s Counselor. The primary objective of this meeting was to align our knowledge and values regarding the anticipated trends and scenarios for the coming years.
During the meeting, emphasis was placed on implementing the continuous improvement approach known as Kaizen. This concept promotes the idea of radical changes through constant evolution. The Kaizen method becomes a central element in which we seek to apply progressive improvements to our vision and strategies.
This strategic meeting aims to strengthen our organizational foundation to be better prepared to adapt and effectively leverage the significant changes that the future presents. We aspire to develop a solid vision that allows us to face the landscape of the year 2030 in North America and worldwide. This leads us to consider the trends, scenarios, and critical factors we will address in the subsequent points of this strategic meeting.
A Brief Recap of Who We Are
Evolution of New Discovery Agency:
New Discovery Agency has constantly transformed since its inception over ten years ago, evolving from its initial concept into what it is today. This evolution has been characterized by a constant commitment to innovation and adaptation to the market’s changing demands.
10 Years Breaking Conventions
Over the last decade, our agency has focused on creating and promoting unconventional formats. This focus has allowed us to stand out in a saturated market and significantly impact the industry, from our beginnings in Miami to our success in Ciudad Juárez, implementing Augmented Reality and Virtual Reality as our company’s flagship.
Transition from Media to Agency
We have evolved from being a media company to a comprehensive agency. This transition has allowed us to diversify our services and offer more comprehensive solutions to our clients, ranging from communication strategies to marketing and technology solutions.
Exploration of 14 Simulations, including VR and AR
We have been immersed in exploring cutting-edge technologies, including 14 simulations ranging from virtual reality (VR) to augmented reality (AR). These explorations have allowed us to develop unique capabilities and offer innovative solutions to our clients, even in the most demanding industries, as with Johnson & Johnson.
“Fail Fast” Philosophy
One of the cornerstones of our operating philosophy is the adoption of the “Fail Fast” principle. We recognize that failure is an inherent part of innovation and embrace it as an opportunity to learn and grow faster. This mindset has allowed us to face challenges bravely and effectively.
Focus on the Orange Economy
Recognizing the growing impact of the Orange Economy, we have directed our efforts toward promoting creativity, culture, and intellectual property. Our commitment to this emerging trend demonstrates our vision for the future and our adaptability to the changing dynamics of the market.
The Strategic Planning Process
In the first part of our planning strategy, we deeply analyze the key components that shape our future and, consequently, our strategic direction. This includes:
- Importance of the border in industrial processes: Given our location in Ciudad Juárez, we understand the relevance of the border in industrial processes and the opportunities it offers with a strengthened supply chain, technological leverage, and robust public relations strategies.
- Generational convergence: We recognize that currently, five generations coexist in the workforce. Understanding the differences and similarities between these generations is crucial for our human resources strategy and organizational culture.
- Soft-landing processes: The ability to smoothly land in new markets is essential for the company’s expansion. We study and develop strategies to understand this process.
- Geopolitical changes: Geopolitical developments have a significant impact on our business environment. From conflicts such as those in Ukraine or the Gaza Strip to labor strikes in the United States, we constantly monitor these changes to anticipate possible implications.
- Vertical maquiladoras: The trend towards vertical maquiladoras is relevant to our industry. We consider it in our services and solutions strategy.
- Semiconductor war: The semiconductor war is a geopolitical conflict involving major powers and their struggle to control semiconductor technology, which is essential in the electronics and computing industry.
A VUCA World as a Reference Framework
We recognize that we live in a VUCA world (Volatile, Uncertain, Complex, Ambiguous). We use this framework to guide our strategic decisions, as it obliges us to be agile, flexible, and prepared for the unknown.
Consideration of Long-Term Factors
Our strategic vision is not limited to the near-term; we consider long-term factors. This involves looking beyond traditional business cycles and anticipating emerging trends and opportunities in the coming years and decades.
In this stage, we address strategic questioning, which is divided into three key dimensions:
We reaffirm our Mission, Vision, Values, and strategies. This sets the foundation for all our future actions and decisions.
At this level, we identify Initiatives, Strategies, Critical Issues, Long-Term Objectives, and Strategic Action Plans. These are the roadmaps that will guide us toward the realization of our long-term vision.
Here, we translate our strategy into concrete results. This includes measuring Key Performance Indicators (KPIs), reviewing plans, and managing critical issues in key areas of our organization.
Mexico faces a challenging and full-optimized outlook for the year 2050, which requires a comprehensive strategy. In the education and labor realm, the focus must be on building a skilled and versatile workforce capable of adapting to the changing demands of the global economy. Simultaneously, the consolidation of democracy has a profound impact on political stability and, in turn, the country’s economic prosperity, necessitating a delicate balance.
Sustainability is essential in this scenario, especially in preventing a potential food crisis. Strong agricultural and environmental policies are fundamental to ensuring long-term food security.
In the realm of global trade, the adoption of digital currencies could revolutionize international transactions and ultimately transform the economy as a whole.
Managing debt effectively also becomes a critical challenge, especially regarding public fund withdrawals, requiring careful financial planning. Additionally, Mexico must be prepared to overcome technological barriers, embracing innovation and digitization to stay competitive globally. A strategic focus on these aspects is essential to forge a strong and prosperous Mexico in 2050.
Growth of Industrial Zones
The growth of industrial zones in Texas, New Mexico, and Arizona has marked a significant moment in economic and regional development. These regions of the United States have experienced an expansion in industrial activity, driven partly by the increasing demand in the medical and electronics industry.
Investment in industrial infrastructure in these states has contributed to job creation and critical technology development in fields like medicine and electronics. This growth has strengthened the local economy and played a crucial role in the supply chain and national and international competitiveness.
Moreover, it is crucial to highlight that the growth of these industrial zones is closely intertwined with the Mexican supply chain. These border regions have become key connection nodes in the supply chain, facilitating trade and collaboration in various industries.
Geographic proximity, increased demand, and infrastructure investments have promoted greater integration between these industrial zones and Mexico, strengthening the supply chain on both sides of the border. This cross-border collaboration is essential for promoting competitiveness and stimulating economic growth in the mentioned regions and throughout Mexico.
Strategic Perspectives and a Promising Future
The Second Strategic Meeting of New Discovery Agency in 2023 has reinforced our belief that our values and behaviors perfectly harmonize with the future. Our constant evolution, commitment to innovation and adaptation, and “Fail Fast” philosophy reflect our determination to embrace future challenges.
Our internal and external relationships strengthen our focus on building a solid and prosperous future. Our core values align closely with our strategic goals, demonstrating our coherence and dedication.
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