When we talk about Core Web Vitals, we refer to the key metrics that Google has imposed to analyze the user experience when visiting a page. In this regard, the three primary indicators that make up the algorithm measuring the usability of a specific site are as follows:
- Largest Contentful Paint or LCP. This indicator measures the time a page takes to load.
- First Input Delay or FID. This metric analyzes the user’s interaction time with a specific page.
- Cumulative Layout Shift or CLF. This indicator is responsible for measuring the visual stability of a website.
Core Web Vitals have been developed to serve as a kind of guide for optimizing a site. Consequently, managing them properly ensures a high-quality user experience.
Mobile Indexing in a Changing World
Starting in 2017, Google began implementing mobile indexing to determine the website’s ranking within search engines. The reason for this is simple: today, the percentage of internet traffic from mobile devices surpasses that of desktop computers.
To achieve a favorable position in the website ranking, it’s essential that your page is mobile-friendly. In other words, it should be optimized for mobile devices. It’s highly advisable for your site to have a responsive design and load quickly.
Structured Data for Greater Visibility (Schema Markup)
To achieve the best SEO performance in 2023 and beyond, it’s crucial to be aware of its constant evolution. One of the factors that enhances a website’s interaction with search engines is Schema Markup or structured data.
Structured data is a kind of code that, when added to a specific website, allows for better search engine rankings. Its essential function is to provide information to various search engines, thus generating greater online visibility and an increase in click-through rates.
Among the different codes or microdata that you can embed in your website are reviews, questions, star ratings, location, and price range.
HTTPS and Website Security for Improved Positioning
Website security protocols are not strictly SEO ranking factors. However, they play a lightweight role in a page’s positioning and optimization.
When you see HTTPS at the beginning of a site’s URL, it means that it is protected by an SSL security protocol or certificate. This provides users with the confidence needed to visit and interact with the page without fearing that their personal information could be hacked.
Optimized Site Architecture for High Rankings
Websites must be structured and linked coherently and simply. This causes search engines to give them a better position in the results. Additionally, optimized content provides users with a better experience, as they can find what they need quickly and easily.
To achieve better SEO, remember to implement these recommendations:
- Conduct thorough keyword research.
- Implement a horizontal hierarchy.
- Ensure a short URL.
- Avoid excessive keyword usage.
To conclude, remember to use internal and external links with optimized anchor text for SEO.
Accessibility: A Boost Ignored by Rankings
An accessible website can significantly improve its ranking in search engines. The goal is to make your site accessible to as many users as possible, and for all of its content to be useful. To achieve this, follow these useful tips:
- Accompany your images with brief descriptions.
- Pay attention to the color contrast of your website.
- Organize your content properly.
- Simplify your texts.
- Develop keyboard shortcuts for navigation.
- Ensure that clickable buttons are large.
By considering a larger number of users, including those with disabilities, your ranking will improve.
Security and Privacy: Building Trust and Positioning
Online threats are a reality today, and they occur regularly. Therefore, Google assesses and evaluates a site’s security when ranking it. Additionally, users are conducting more online payment transactions and are required to provide personal information. That’s why privacy is a crucial factor in achieving a good ranking.
Therefore, it’s necessary to do everything possible to offer users secure and trustworthy sites where they can interact without fearing a breach of their privacy. Consequently, websites must have the necessary SSL certificates.
Future Strategies for SEO Positioning
In conclusion, if you want to achieve a good website ranking, you must consciously develop effective strategies to attain the best SEO positioning. To do so, it’s essential to stay updated with the information, requirements, and updates from search engines.
Therefore, it’s necessary to create secure, accessible, mobile-friendly sites with interesting and optimized content. In this way, you’ll surely secure a place among the top Google search results.
If you still feel unprepared to take your business to the next level, don’t worry. We are ready to assist you at New Discovery Agency. We have the human and technological resources required for successful digital marketing and more, so contact us today.