What is AMN?
AMN Quality Solutions is a company that was founded more than 30 years ago in Ciudad Juarez, thanks to the vision of its founder Victor Corella. AMN’s focus is to provide specialized services to different industries and companies. Through innovative processes and high-tech equipment, it has expanded its services throughout Mexico and the United States, with central locations in Ciudad Juarez, Queretaro, and El Paso. As a result, it has positioned itself as one of the favorite manufacturing and quality service companies of large multinationals such as BRP and BOSCH.
However, AMN’s innovative spirit has led it to venture into a comprehensive catalog of services, such as Logistics and Warehousing, Advanced Manufacturing, and electronic component repair. This has given way to a more complex group, but always with world-class quality.
The Problem of AMN
AMN was starting a restructuring phase, seeking a renewed image and positioning itself above its main competitors. However, it needed to define its target audience, have a detailed overview of its competitors, and understand its geographical reach. To this lack of clarity in its message direction, there needed to be more communication of the scope of its services, dissemination of its talents, technologies, and participation in different events and conferences.
Our first steps towards defining a successful strategy for AMN were to conduct thorough research on the market in which the company participated. This led us to define goals and target audiences, as well as a global understanding of the functional messages and where they should be directed.
Our main objective was to increase AMN’s digital positioning and reach and present it as a reliable company that uses high technology and has a culture of high quality. We also aimed to promote the dissemination of its various contributions and certifications, to build a socially responsible and innovative brand in its sector.
In addition to content marketing and digital positioning efforts and a rebranding, we focused on producing institutional videos that would serve as support for disseminating its methodologies and solutions. This would be complemented by direct support to its sales teams to obtain prospects and make sales closures with the necessary tools.
Our Results with AMN
At New Discovery Agency, we are thrilled to see how well-planned and intelligently created efforts achieve the expected results. AMN Quality Solutions has positioned itself as one of the top 3 industrial service providers in the region, placing itself at the top of search results with a friendly and comprehensive website. The brand has consolidated itself internally and externally with a more dynamic corporate image, reflecting the exponential growth stage in which AMN finds itself.
Thanks to openness and communication clarity, sales teams have received high-quality prospect contacts and active prospecting in events and summits with support materials. Together, our efforts with AMN have yielded excellent results that fulfill the proposed expectations and contribute to the growth of a brand that trusted us.Contact us today!