New Discovery Agency carried out a comprehensive digital transformation for BIO El Paso-Juárez, a leading medical device cluster in the Ciudad Juárez and El Paso region. Through enhancements in corporate image, digital communication strategies, and the creation of multimedia platforms and content, NDA catapulted the presence and recognition of BIO El Paso-Juárez in the biomedical industry.
With the mission of strengthening the medical device industry, BIO El Paso-Juárez faced the challenge of increasing brand awareness and presence in the border region.
BIO El Paso-Juárez needed an effective digital strategy to enhance its brand positioning and efficiently communicate its benefits and services to the biomedical industry in the region.
The lack of an optimized digital presence limited its reach and effectiveness in communicating its value and services to the medical device community.
The NDA Solution
New Discovery Agency implemented an action plan that included identifying areas of opportunity, enhancing corporate image, and developing digital communication strategies and multimedia content.
As a result, BIO El Paso-Juárez experienced a significant strengthening of its presence in the region, improved brand awareness, and an increase in participation in its annual event, leading the economic development of the biomedical industry in the El Paso/Juárez region.
“The collaboration with New Discovery Agency has been crucial in the digital transformation of BIO El Paso-Juárez, firmly positioning us at the forefront of the biomedical industry.”
