Clipex.MX, a Mexican office supplies and furniture company in Ciudad Juárez, Chihuahua, aimed to expand its sales nationally without sacrificing current clients. New Discovery Agency collaborated on creating a new derivative brand, developing an e-commerce website, and implementing digital strategies to position and sell office products in a highly competitive market.
Clipex.MX faced the challenge of expanding its sales nationally without affecting its current customers or sales structures. They had attempted to create a website previously but did not gain a competitive edge.
The client needed a strategy to position itself and undergo digital transformation without losing its current customer base. The creation of a new derivative brand was proposed to address unexplored market niches, aiming to change the consumer perspective towards office products.
The lack of an effective online presence limited the growth of Clipex.MX and its ability to compete in a market dominated by international companies.
The NDA Solution
New Discovery Agency implemented a project that included the creation of a new brand, development of an e-commerce website, online positioning, and digital sales strategies for Clipex.MX.
The results were remarkable. Clipex.MX successfully expanded its sales nationally, retained its current customers, and positioned itself in a highly competitive market. The collaboration with New Discovery Agency enabled sustainable growth and an improvement in the perception of office products.
“New Discovery Agency has proven to be an invaluable strategic partner. Their expertise and focus on digital transformation have allowed us to grow and stand out in a competitive market.”
