GTZ Commercializer, a Mexican company specializing in anti-static products, aimed to expand its online presence and redefine its brand image. New Discovery Agency collaborated with them on a comprehensive strategy that included rebranding, web redesign, management on business tools, content generation, product photography, and video production for social media.
The founder of Comercializadora GTZ, Guillermo Gutiérrez, identified the industry’s need for anti-static garments and devices (ESD) and redirected the company’s focus towards the manufacturing and distribution of these products. This made it a key ally for companies in the electronic, pharmaceutical, aerospace, and medical sectors.
Comercializadora GTZ faced challenges by relying heavily on traditional sales and lacking a strong online presence. They needed an online platform that would allow them to showcase their extensive catalog 24/7 and generate leads effectively. Additionally, they required a rebranding and a social media strategy.
The lack of online presence limited the reach of GTZ Commercializer and diminished the effectiveness of their traditional sales methods. This hindered the ability to capitalize on business opportunities and expand effectively in the market.
The NDA Solution
New Discovery Agency developed a strategy that included rebranding, web redesign, management of tools like Google My Business, creation of valuable content, product photography, and video production for social media.
The results were significant. Comercializadora GTZ experienced an increase in sales, higher lead generation, and expanded online presence. The collaboration with New Discovery Agency enabled sustainable growth and improvement in sales flows.
“New Discovery Agency has been an invaluable strategic partner for our company. Their expertise and dedication have helped us reach our full potential. We are delighted with the results achieved through their collaboration.”
Founder of Comercializadora GTZ
