An Immersive Journey into the Heart of Migration
The Origin of The Promise Project
The Promise, a flagship project of New Discovery Agency,
emerged as a groundbreaking 360° video installation during a significant period in Miami. This project marked a milestone in the migratory narrative, featuring profoundly impactful interviews, including the account of a Mexican migrant’s journey across the Nuevo Laredo river and the story of one of the first five Cuban rafters who paddled to Miami.
Strategic Collaboration and Volumetric Capture
The realization of The Promise was made possible through collaboration with the HISTORY MIAMI MUSEUM, where the volumetric capture of a raft used by seven Haitian rafters took place. This piece was integrated into the installation, adding an element of authenticity and emotional connection.
Cultural Impact and Festival Participation
The Promise transcended its exhibition as part of two international interactive festivals, resonating deeply with audiences and sparking debates on migratory issues. The project not only captured stories but also fostered a socio-cultural dialogue around migrant experiences.
Evolution and Project Goal
The vision of The Promise is to evolve and focus on the migratory theme of cities, using innovative means to expand socio-cultural discourse. This project represents an ongoing effort by New Discovery Agency to address relevant issues through emerging technologies and impactful narratives.
Recognition and Appreciation
The Promise was honored with official selections at the XII Edition of the New Media Festival and the VI Edition of the Interactive Media Festival in 2018, in addition to competing for the Best Interactive Doc at The Pink Kraken Awards.
Press and Art Presence
The installation was featured in multiple articles, emphasizing its fusion of video art, robotics, new media, and virtual reality. Renowned artists and curators such as Jonalex Herrera & Liz Pasillas contributed to making The Promise a centerpiece in prestigious exhibitions.
The Impact of New Discovery
With the backing of experience, structure, and the team of New Discovery, The Promise stands as a testament to the agency’s commitment to innovation in comprehensive marketing, virtual and augmented reality, and cinema.
From its inception in Ciudad Juárez in 2009, transforming into a production house in Miami in 2013, to its consolidation as a comprehensive agency in 2021, New Discovery has been a pillar in the evolution of digital storytelling.
