Project Vision and Realization
Ruta Norte: Border Identity, a flagship initiative of 2021, solidified itself as an iconic project by New Discovery Agency. This pioneering initiative narrated with empathy and depth the stories of migrants in search of new opportunities in the United States. New Discovery Film, the agency’s cinematic division, played an essential role in capturing these poignant and authentic narratives.
Innovation and Empathy through Virtual Reality
The use of virtual reality technology was a distinctive milestone in the project, providing an immersive sensory experience that brought viewers closer to the experiences of migrants. The interviews conducted in Ciudad Juárez, meticulously filmed and subsequently edited, represented an advancement in storytelling with social impact. The distribution of the final content on various digital platforms and social networks marked significant outreach and a resonant reception.
Fostering Connection and Cultural Understanding
Ruta Norte: Border Identity transcended the traditional documentary format to become a bridge of understanding between diverse cultures. It promoted integration and solidarity, especially between migrants and the Ciudad Juárez community.
Jonalex Herrera, Director of Creativity and Innovation, reflected this spirit by saying: “Ruta Norte was an invitation to see migration from a human and transformative perspective.”
Impact and Legacy of New Discovery Agency
The involvement of New Discovery Agency was crucial to the success and cultural relevance of the project. The New Discovery – Film unit skillfully captured the stories and key moments. The post-production phase, focused on content selection and editing, resulted in a documentary that, since its launch in 2021, has become a reference in the field of social narrative.
The documentary, celebrated for its innovation and sensitivity, illuminated the human side of migration and continues to be a standout example of the power of visual storytelling. Ruta Norte: Border Identity and New Discovery Agency not only told stories but also created a lasting legacy of empathy and intercultural understanding.