In response to the challenges posed by the Covid-19 pandemic, New Discovery Agency developed an innovative solution for the Anderson Abruzzo Albuquerque International Balloon Museum, enabling the iconic Balloon Fest to be celebrated virtually through an augmented reality app. This solution not only kept the spirit of the festival alive but also expanded its global reach.
With a rich history in promoting hot air ballooning, the museum faced an unprecedented challenge with the arrival of the Covid-19 pandemic, which threatened the continuity of its traditional Balloon Fest.
The urgent need to adapt to pandemic restrictions and preserve the tradition of the Balloon Fest without compromising the health and safety of the community.
The cancellation of the in-person event represented not only a cultural and community loss but also a negative economic impact for the region.
The NDA Solution
New Discovery Agency proposed and developed an augmented reality application to provide an interactive virtual experience of the Balloon Fest.
The application was a resounding success, enabling participants from around the world to enjoy the virtual Balloon Fest, expanding the event’s reach and strengthening the museum’s digital presence.
“The creativity and technology applied by New Discovery Agency turned an unprecedented challenge into an opportunity, elevating our event to a global audience.”
