Do you know how to represent your company? What type of logo represents your image?
- Monogram or Lettermark: Found within the logos, nevertheless it is only formed by initials or single letters with a typography like HP.
- Isotype: It is a symbol that by itself has an identifiable force that does not need text, like Apple.
- Imagetype: This is the most common for companies since it combines both symbols like typographies and can be used together or apart.
- Isotype: This is similar to the previous, however this can’t be separated by any motive, the best example is Burger King.
- Logotype or Wordmark: This is composed only by text or a typography style. An example can be the iconic and unmistakable brand of Coca Cola.
- Lastly, we have the Emblem: This is a set of geometric figures, detailed graphics and explanatory fonts of itself. Normally, they represent an idea or concept and identity bond. Imagine what will happen if in the Starbucks logo, the word Coffee did not appear, would you still know they sell coffee?
If you don’t have a corporate image and you’re evaluating which one is best for you, it is important that it represents your concept, creative idea or the added value by which you want to distinguish your company.