Recently, we had the honor of participating in the show “En 15 La Entrevista,” NetNoticias, where we shared our vision and expertise on the use of immersive technologies in industrial training. At New Discovery Agency, we firmly believe that Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the way companies train their teams and optimize their processes.
Transforming Training with Extended Realities
During the interview, our team discussed how the implementation of extended reality—which includes VR, AR, and mixed reality—has enabled us to help our clients create more effective and interactive learning experiences.
In particular, Jonalex Herrera explained how virtual reality provides a safe environment for employees to practice critical tasks, reducing risks and improving knowledge retention. This approach has been especially beneficial in sectors such as manufacturing and healthcare, where precision is key.
Meanwhile, Liz Pasillas highlighted how augmented reality facilitates access to training for a larger number of employees, democratizing learning within companies. With AR applications, anyone with a mobile device can participate in these interactive trainings, greatly expanding the reach of these technologies.
Competitive Advantages and Implementation Challenges
From our experience, we know that one of the great advantages of these technologies is their ability to customize training according to the specific needs of each company. However, we are also aware that adopting these solutions presents challenges, such as the initial cost and the need for specialized personnel.
During the interview, we shared one of our success stories with Johnson & Johnson, where we developed immersive simulations for their training center in Ciudad Juárez. This project not only reaffirmed the value of VR in training but also laid the foundation for future implementations in other companies.
The Future of Immersive Training
At New Discovery Agency, we firmly believe that the future of industrial training lies in integrating extended reality with artificial intelligence. During the interview, Jonalex spoke about our work in developing a platform that simplifies the creation and management of immersive simulations, making them more accessible and scalable for companies of all sizes.
We are confident that, in the coming years, we will see more ergonomic and intuitive devices, further facilitating the adoption of these technologies across various sectors, from manufacturing to tourism.
Conclusion
Our participation in “En 15 La Entrevista” allowed us to share how, at New Discovery Agency, we are leading the transformation of corporate training through virtual and augmented reality. As these technologies become more accessible and customizable, we hope that more companies will join this revolution to improve efficiency and safety in their processes.
If you want to learn more about how virtual and augmented reality can benefit your company, don’t hesitate to contact us. We are here to help you take the next step in integrating these technologies into your training processes.