At New Discovery Agency (NDA), we stay consistently updated on the latest trends and transformations in the fascinating world of digital marketing. Our participation in Inbound Growth MX 2023 reflects our steadfast commitment to staying at the forefront, immersing ourselves in a deep understanding of the industry’s changes and challenges.
What is Inbound Growth MX?
Inbound Growth MX 2023 is an event designed to drive business growth through inbound marketing and sales strategies. Focused on topics such as SEO, marketing strategies, sales tactics, and the latest trends in digital marketing, this event brings together marketing enthusiasts, entrepreneurs, and business owners. The goal is to provide essential insights and knowledge for explosive business growth.
Featured Speakers and Sessions
Google Ads – Christina Parra
Artificial Intelligence in Everyday Life
Christina Parra highlighted the integration of artificial intelligence (AI) into everyday Google products, such as Google Maps, Google Assistant, YouTube Music, and Google Translate. These examples illustrate how AI simplifies daily tasks and facilitates language learning.
Automation in Digital Marketing
Parra emphasized the equivalence between automation and AI in digital marketing, highlighting how automation improves efficiency. She underscored the importance of not performing all tasks manually and leveraging available AI solutions.
Google Ads Growth Formula
She presented a four-step growth formula for Google Ads, including defining clear goals, adapting the business, measuring results, and selecting efficient campaigns like shopping, YouTube, display, search, etc.
Key Points:
- AI in everyday life
- Automation in digital marketing
- Google Ads growth strategy
Ads and Branding – Carlos Gamez
Differentiation of Demand
Gamez explained the difference between covering and generating demand, emphasizing the need to create brand awareness before conversion.
Psychology of Search
He addressed how people think in concepts rather than keywords, highlighting the importance of understanding how users search for information.
Artificial Intelligence and Tools
He discussed using tools like Chat GPT + or Code Interpreter and how AI can be used to analyze data and optimize campaigns.
Financial Optimization
He emphasized the importance of considering profit margins and acquisition costs in marketing.
Key Points:
- Differentiation of demand
- Psychology of search
- Application of AI in marketing
Hubspot – Camilo Clavijo
Predictive and Generative AI
Clavijo differentiated between predictive AI, which predicts the future based on historical data, and generative AI, which creates new content from text to videos.
AI in Sales
He highlighted how AI enhances productivity and effectiveness in sales, assisting in prospecting, purchase prediction, and customer experience personalization.
Automation with Hubspot
He mentioned specific features of the Hubspot platform to automate tasks and improve efficiency.
AI and Human Connection
He emphasized that AI does not replace human connection in sales but frees up time to focus on building relationships and improving the customer experience.
Key Points:
- Predictive and generative AI
- Improvements in sales productivity and effectiveness
- Automation with Hubspot
Atom – Diego Ávila and Nicolas Argüelles
Nicolas Argüelles presented Atom as an innovative solution to automate messaging channels like WhatsApp, Instagram, and Messenger. He highlighted Atom’s strategic alliances with leading companies like HubSpot, Google, and Meta, contributing to increased conversion and productivity. Argüelles emphasized Atom’s efficient integration between HubSpot and WhatsApp, streamlining information flow and avoiding work on multiple platforms.
Automation and Efficiency in Customer Service
Atom excels in automation outside of business hours, ensuring continuous attention. The platform automatically assigns leads to the most suitable advisor, significantly improving efficiency in handling potential customers.
Lead Profiling with Chatbot
Argüelles explained how chatbots in Atom allow effective lead profiling, thereby increasing advisors’ capacity to handle large volumes of qualified leads.
Enhancements in Combined Strategies
Diego Ávila and Nicolas Argüelles highlighted strategies implemented to avoid lead loss, combining forms and messaging channels. In particular, they mentioned incorporating WhatsApp bots in social media advertising to direct traffic to offered products or services effectively.
Key Points:
- Automation of messaging channels with Atom
- Efficient integration between Atom and platforms like HubSpot and WhatsApp
- Use of chatbots for lead profiling
- Strategies to improve lead retention and response efficiency
Irradiate – José Alberto Esparza
Positive Energy is Contagious
José Alberto Esparza began by highlighting the importance of personal energy and attitude. He stressed that positive energy affects the individual, is contagious, and can significantly influence the environment. Esparza emphasized each person’s responsibility to spread enthusiasm and positivity, highlighting the substantial impact energy can have on various aspects of life, personally and professionally.
Setting New Challenges and Personal Growth
Esparza encouraged attendees to reflect on their personal growth, urging them to identify and set new challenges in different areas of their lives. He emphasized the importance of setting challenging yet achievable goals to stimulate personal and professional development—this part of his presentation aimed to inspire attendees to push their limits and explore new growth opportunities.
Key Points:
- The importance and impact of maintaining positive energy
- Individual responsibility to positively influence others
- The importance of setting and pursuing new challenges for personal growth
Understanding these Trends and Changes is Crucial
Quotes from Jona and Liz
“Liz Pasillas, Co-founder of New Discovery Agency
“Jonalex Herrera, Co-founder of New Discovery Agency
Impact and Learnings
At NDA, we greatly benefited from attending this event. The sessions provided us with new ideas and strategies that we plan to implement, especially regarding integrating artificial intelligence into our processes and optimizing digital marketing campaigns.
Networking and Collaborations
The event provided excellent networking opportunities, allowing us to connect with essential companies like Hubspot and like-minded professionals to establish meaningful collaborations.
KEY TAKEAWAYS
Always Learning for You!
Participation in Inbound Growth MX 2023 was an enriching experience crucial for our ongoing development and success. We invite you to learn more about our services and contact us to design the strategy to grow your business.