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Growth Tourism & Entertainment

3Sixty

Interactive in-flight content helped 3Sixty turn duty-free promotion into a more engaging onboard shopping experience.

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Overview

3Sixty needed onboard promotional content that could sell multiple premium brands without turning the passenger experience into generic advertising.

According to the original matrix and raw markdown, 3Sixty, formerly DFASS Group, operates as a global travel-retail company with duty-free shopping across five continents and 120 packing and fulfillment stations. The engagement focused on helping the brand promote duty-free products from names like Pandora, Ralph Lauren, Armani, Hennessy, and Johnnie Walker, especially in airline environments such as Hawaiian Airlines.

NDA handled this through creative video production and an interactive digital catalog experience. Rather than treat onboard promotion as a simple slideshow, the work aimed to welcome passengers, guide attention, and create a clearer path from interest to purchase. It sits well alongside other media-driven commercial work in Growth.

The Challenge

Promote multiple global brands without losing
coherence, speed, or passenger attention.

The challenge described in the matrix was specific: create a unified promotional message for multiple brands while preserving each brand's identity. That is difficult in an airline environment, where attention spans are short and every second of screen time needs to feel polished and intentional.

The content also had to support sales. It needed to help passengers discover products, understand promotions, and feel invited into the retail experience rather than interrupted by it.

The Approach

Use motion, story, and interactive selection
to turn promotion into a shoppable experience.

NDA produced a set of promotional clips and supported an interactive catalog that allowed users to order products while traveling or review items available through airport retail. The raw source emphasizes the use of color, sound, movement, editing, motion graphics, visual effects, and audio design to build a more memorable onboard narrative.

That approach gave 3Sixty more than a batch of ads. It created a branded in-flight sales layer designed to welcome passengers, present multiple offers, and drive action in a short-format environment.

Results & Impact

A more engaging onboard retail experience
for duty-free product discovery.

5
continents served
the content supported a truly global travel-retail operator
120
packing and fulfillment stations
the brand's scale gave the media work broad operational relevance
In-Flight
sales activation
the resulting videos helped promote products while improving the shopping experience onboard

The matrix attributes the engagement to stronger onboard promotion, better passenger engagement, and a more effective shopping experience. In practical terms, 3Sixty gained creative assets that could support sales without flattening the identity of the brands being featured.

That balance matters in travel retail, where presentation quality directly affects perceived product value.

Capability Signal

What this engagement reveals
about NDA capabilities.

This case shows NDA's ability to build media that works inside real commercial constraints. The project required brand sensitivity, short-form clarity, and conversion intent at the same time.

It also complements other experience-led work such as Dufry, where retail environments depend on storytelling to raise attention and purchase intent.

Related questions

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It is the process of answering, acknowledging, and routing leads that come in after the office is closed so the business does not lose the opportunity overnight.

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AI automation in industrial marketing means using AI-powered systems to handle the repetitive, time-sensitive, and data-heavy tasks in the marketing and sales process — lead response, qualification, follow-up sequencing, pipeline data hygiene, and reporting — without manual intervention. The goal is to make the revenue operation run faster and more consistently without adding headcount.

How does an AI chatbot qualify leads differently than a lead form?

A lead form collects fields. An AI chatbot conducts a conversation — asking follow-up questions based on what the prospect says, clarifying vague responses, and routing the conversation based on what it learns. A chatbot can uncover the use case, timeline, and budget in a natural exchange that a form can't replicate; it also handles the conversation at any hour without wait time.

What CRM workflows benefit most from AI enhancement in a B2B sales organization?

Lead scoring (AI models that weight behavior and firmographic signals rather than static rules), deal risk detection (identifying stalled deals before they go cold), contact data enrichment (automatically filling missing firmographic fields from external sources), follow-up sequencing (AI-triggered outreach based on deal stage and last activity), and sales call summarization (AI-generated CRM notes from call recordings).

What is funnel optimization in industrial B2B marketing?

Funnel optimization is the systematic process of identifying where potential buyers are dropping out of your marketing and sales process and improving those stages to move more of them forward. In industrial B2B, where sales cycles are long and stakeholder groups are complex, the most common drop-off points are at first qualification, during technical evaluation, and at the proposal stage — each requiring different interventions.

What systems does AI-ONE integrate with?

AI-ONE integrates with CRM platforms (including HubSpot, Salesforce, and GoHighLevel), email and SMS messaging systems, AI voice platforms, calendar and scheduling tools, and website forms and chat. The integration scope is scoped to each deployment — but the design principle is that every lead source feeds into one system, not separate ones.

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