Juárez Aumentada won a place in the EKÁ Naweame call

New Discovery announced the selection at the time, and the original notice is still on its site. The Chihuahua state government later held EKÁ Naweame up as a national example of cultural-project financing, in its own account of the programme.

The selection is what allowed augmented reality to be treated as public heritage infrastructure rather than as a one-off activation.

Liz Pasillas put her own reason for the project on the record a few months later, when El Diario covered it: she was born in Ciudad Juárez, raised on the value of its roots, and had watched the speed of the present disconnect younger generations from the heritage that represents them. Juárez Aumentada was her fourth immersive production as documentarian-producer in the cultural field, and the stated aim was belonging — using technology to bring those generations back to what is around them.

They do not celebrate a finished result; they decide which projects get support, development and public trust. That is what this one did for Juárez Aumentada, and it explains the shape of everything after. The project was never only AR overlays. It was an attempt to make local heritage legible to residents, students and visitors through a system that could carry civic storytelling over time.

Without this point the record jumps from concept to mature case study, and the partner support and press coverage that followed look as though they came from nowhere. They did not. They came after an institution had already put money and its name behind the work.

The Juárez Aumentada case study shows what it became. BRP's backing is the partner layer, El Diario's feature is where it became legible to a general reader, and the Cultura Conectada press event is the public rollout.