BRP backed Juárez Aumentada through its community programme in 2022, on a project already funded by Eká Nawéame and built around augmented reality at public monuments and cultural centres.
MexicoIndustry named the project, the founders and the industrial partner in the same piece, which is what makes it one of the cleanest public references for the work.
The support made Juárez Aumentada legible to industry and to the city at the same time.
The corporate backing gave the project standing; the cultural framing gave it reach beyond a technology demonstration. Together they show that immersive work can be funded by industrial partners and still stay culturally grounded.
This coverage sits between the funding that started it and the rollout that followed.
The Juárez Aumentada case study has the project, visuals and outcomes. The 2023 press coverage is the public rollout, the 2020 move to Juárez the company history behind it, and Augmented Reality as Civic Infrastructure the idea it tests.