Technology HUB booked Jonalex Herrera and Liz Pasillas for a HUBtalk on Thursday, May 23, 2019, at seven in the evening: "Cómo conectar con audiencias en una era inmersiva".
The argument they made was narrow and practical. Businesses have more tools than ever and rarely know what to do with them, and immersive technology — virtual reality, augmented reality, 360° content — is the clearest case of it. The session walked through how those formats get used to reach an audience rather than to impress one.
It was one of the first times the pair presented the company's work to a Juárez business audience after moving back from Miami. Four months later they were exhibiting at Border Tech 2019.
The HUBtalk
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Technology HUB, May 23, 2019.