More than 31 maquiladoras and 80 national suppliers from Juárez, Chihuahua, Monterrey, Tamaulipas and El Paso spent the day in the same rooms at Juárez Exponencial in 2022, and New Discovery was among them.
The event ran in blocks: maquiladoras and suppliers presented what they offered and what they needed, then carried the conversation on with whoever was interested. The organisers' stated purpose was to open a line between local providers and international plants looking for inputs made in Mexico, as Index Juárez described when it announced the fifth edition. The agency's own account of the day is still online.
The pitch was not creative services. It was immersive training, with a client already behind it.
New Discovery came as a company already working on immersive systems, digital communication and industrial enablement, and tied its presence to a concrete piece of proof: the immersive training developed with Johnson & Johnson. That is the argument the room was built for — not that new technology is interesting, but that it can make an industrial operation run better.
Regional industrial growth depends on stronger local capability, faster trust and a clear operating case.
That is what the event made visible, and it is the same logic the Borderplex runs on now. Being in the room mattered more than any presentation given in it: this was direct proximity to manufacturing demand rather than general business development.
The supplier conversation leads straight into the cases and the product that came out of it.
Johnson & Johnson is the immersive-training proof the agency pointed to. The Querétaro Automotive Cluster meeting is the same conversation in a different executive room, Trainlight is where it became a product, and Industrial VR, AR and MR training communication sets out the logic.