BRP went to the inauguration of Ruta Norte's virtual reality documentary in December 2021 and backed the project as part of its community and cultural programme.
MexicoIndustry reported the support and named Liz Pasillas and Jonalex Herrera as the team behind the work, crediting New Discovery Media directly. It is one of the first times the project appears in public as something an outside partner had put its name to, rather than as an internal experiment.
BRP's own reason for being there was stated plainly at the time: to support the city's artistic activity and to make Juárez more aware of migration, the subject the documentary is about. The company was not only a guest at the opening but a fundamental part of the project. Carlos Iván Ortiz and Jesús Burciaga are named among the people who made it possible.
This is where industrial backing, cultural work and VR storytelling first cross.
The coverage gives Ruta Norte a third-party source trail and shows the project had community relevance from the start. It also shows a corporate partner willing to attach its name to work whose return was social rather than commercial.
The BRP story feeds the Ruta Norte case study and the founder timeline.
The Ruta Norte case study carries the full project. The VoyageMIA profile covers the earlier company history, About the current timeline, and Augmented Reality as Civic Infrastructure the idea underneath it.