Liz Pasillas grew up in Ciudad Juárez, trained in business, and moved from conventional production into immersive technology and industrial marketing — the line MexicoIndustry followed when it profiled her in August 2021.
The profile credits her Juárez roots, her business background and her training at Miami Dade College, then follows the move out of traditional production and into immersive technology and industrial marketing. MexicoIndustry dates the story to August 2021, and the archive keeps that date.
What makes it useful is the framing. It treats Pasillas as someone building the business, not as a name standing beside a founder.
She appears as a builder of the company, not a supporting name on the brand.
That distinction does real work in the company's origin story. It gives readers a founder whose commercial credibility and bilingual positioning belong to the same account, and it connects local roots to the cross-border work the agency expanded into later.
The profile sits alongside the industrial work and the training work that came after.
En 15 La Entrevista carries the later industrial XR positioning. The AI Fluency Program is the workforce and training side, Ruta Norte the cultural side, and About the current company timeline.